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Special Report on

Advertising Self Regulation

advertising self regulation special research report Photo by
Considering alternatives to regulation in policy-making is part of the Better Regulation agenda of the European Commission. DG Health and Consumers has launched initiatives to review existing self-regulatory practices, taking the advertising sector as a case study, and to reflect on how to ensure effectiveness of self-regulation. The Advertising Self-Regulation Round Table report In October 2005, DG Health and Consumers set up an ad hoc Round Table on Advertising in response to a request by advertisers for guidance and support at the current stage of their endeavours. The report reflects the debate and contributions from the ...
products or services to children, as defined by national legislation and advertising standards. Advertising to children is often the subject of debate, relating to the alleged influence on children’s consumption. Rules on advertising to children have largely evolved in recent years. In most countries, advertising for children is now framed by a mix of legislation and advertising self-regulation.
» RSJ Strategy | Ch 11: Advertising
Joseph Pulitzer advertising contributions : He introduced the concept of a ratio content versus advertising., He rationalized advertising practices., He spurred the industry to determine ad rates based on circulation., He introduced stylistic innovations in display advertising. - All of these choices Volney Palmer : Who is considered America's first advertising agent? What dominated the advertising business at the end of the 1800s? : patent medicines and department stores Advertising : became a principle force for social cohesion., promoted a society of leisure., became a unifying force that brought communities ... market research, surveys and trends
Why Online Marketers Didn't Police Privacy While They Still Could ...
Technology companies have finally done it. For years, congressional committees have said, “Safeguard user data and privacy, or we’ll do it for you,” and online marketers have ignored ignoring the requests. Now Reps. Rick Boucher and Cliff Stearns have released a draft bill that would require opt-in consumer consent before companies could collect and disclose personal information. It’s something the industry has dreaded, but you have to wonder why it didn’t take self-policing action when it still could. The degree to which technology companies are tone deaf to government demands is amazing. In ... market research, surveys and trends


A Review of Industry Efforts to Avoid Promoting Alcohol to ...
This report responds to a recent request from the Congressional Committees on Appropriations that the FTC examine the effectiveness of the alcohol industry's voluntary guidelines for advertising and marketing to underage audiences. The report provides company-specific information, supplied in response to orders by the Commission, only in an aggregate or anonymous fashion. Underage alcohol use is a significant national concern. Last year, a third of twelfth graders reported binge drinking. Moreover, while underage alcohol use levels decreased from about 1980 to 1993, those decreases have stopped and some important markers of ... industry trends, business articles and survey research
19) and 15.3 percent of children (ages 5 to 11) are obese. ...... profit Advertising Council, which provides over one billion dollars worth of public ... industry trends, business articles and survey research
IAA Panel to Discuss Future and Dynamics of Tablet Enabled Advertising
SAN FRANCISCO, Jun 15, 2010 (BUSINESS WIRE) -- The International Advertising Association (IAA West) today announced that it is featuring a panel of media gurus at its June 22 meeting to discuss the dynamics and future of tablet-enabled advertising and media moderated by Greg Stern of Butler, Shine and Stern. Panelists will include Matt Van Dalsem, Vice President, Marketing, BlackRock; Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go; Andy Berkenfield, General Manager, Duncan/Channon; Carilu Dietrich, Director of Global Advertising, Oracle; and ... market trends, news research and surveys resources
How Scooby Doo makes kids fat
RESEARCHERS AT YALE have found that cartoon characters on food packaging makes kids think the food inside tastes better. Well, duh. Even though there are only a few independent studies about the power advertising has over children (industry research is proprietary), why else would the labeling of foods with toys, TV characters and celebrities have grown so much? Why else would the food industry spend $1.6 billion each year on marketing to kids, according to the Federal Trade Commission? And how can we ever reverse the epidemic of childhood obesity without putting this issue on the table? In the Yale study, published in the July ... market trends, news research and surveys resources


Advertising Self-Regulation Charter
Advertising Self-Regulation Charter. Preamble. Advertising self-regulation is recognised as the prime example of business self-regulation and corporate ... technology research, surveys study and trend statistics
Advertising self-regulation programs are often pre-
Self-regulation programs deter many advertising practices, but there are inherent .... ples of the influence of advertising self-regulation, how- ... technology research, surveys study and trend statistics
Google Answers: Cartier Tank Vermeil watch
This model (W1017454 - men's size)lists for $1650. The best price I have seen is on and for $1320. That is 20% discount. 1. Are there any other vendors with lower price? 2. How is the reliability of the above mentioned vendors? 3. Any other things I should be aware of, with regard to warranty, payment etc? rramakri.. Very nice watch! :) In researching your question, I came to realize that you have probably found the best price available on the Internet for that particular watch. Therefore, in regards to the first part of your question, you have found the best ...
Web Advertisers' Trade Associations Put Forward Self-Regulation
Online advertisers are proposing a mix of consumer education, disclosures about what information is being collected and special protections for children and sensitive information in an effort to head off tough legislation. Four leading advertising trade associations -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, or DMA, and the Interactive Advertising Bureau -- drew up the "self-regulatory principles." "People will be able to say 'Don't collect any information on me for online behavioral advertising purposes,'" said Stuart Ingis, a ...