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Advertising Slogans Reflect Diverse Past
Advertising Slogans Reflect Diverse Past - Trends
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This blog reveals the new trends of advertising, and how ad campains influence society to think and behave in a certain way. On February 20, 07 Alex Wallau, the president of ABC, came to speak to my comm. 310 class about Television . Specifically he discussed how much TV programming has evolved and where it is headed. Mainly his focus was on ABC, the number one top rated Network channel. He presented many interesting points about Homosexuality in the media, the coverage of the Iraq War, advertising and other areas of discussion. Mr.Wallau was questioned about the sexually explicit content on ABC. Specifically, two shows – ...
It’s not just CEOs and corporate spokespeople who need effective language to be the message. The most successful advertising taglines are not seen as slogans for a product. They are the product. From M&M’s “melts in your mouth, not in your hand” to “Please don’t squeeze the Charmin” bathroom tissue, from the “plop, plop, fizz, fizz” of Alka-Seltzer to “Fly the friendly skies of United,” there is no light space between the product and its marketing. Words that work reflect “not only the soul of the brand, but the company itself and its reason for being in business,” according to Publicis ... Read More
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ADVERTISING SLOGANS REFLECT DIVERSE PAST
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