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indicates that the number of consumers searching for prescription information is outpacing general health information research, and we also report the findings from a Heartbeat Digital social media survey of marketers attending the DTC Perspectives' January workshop on this topic. ( single copies $49 per ) Buy a Copy Today OR Register for Your DTC National Pass and Receive a Free Copy Your February / March issue of DTC INSIGHTS will be enhanced greatly by the 2010 DTC National Conference Agenda: During the DTC National Conference , attendees will benefit greatly from regulatory, media and marketing experts. ...
You know, I don’t mind being accurately targeted. Like; there are products I want (like movies) that I wouldn’t know about if it wasn’t for ads. As much as everyone hates marketing, it does serve a useful purpose- informing the consumer about the attributes of competing product. Unfortunately, it also serves some less desirable purposes, like creating wants, misleading the consumer, etc, but those are issues with individual practitioners, not the concept itself. Marketing and advertising I would argue has ceased to be informative. I would put forth that most attempts at ... Read More
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