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Special Report on

Advertising Specs and Sizes

advertising specs and sizes special research report Photo by advertising.microsoft.com
is lining up additional partners and developing apps for different device types as it prepares to release its digital storefront and its own e-reader device by the end of the year. Last month’s announcement that Skiff would be the “preferred e-reading service partner” for Samsung smartphones is indicative of Skiff’s efforts to create a digital storefront that delivers digital publications to multiple devices, not just its own e-reader. Skiff plans to support Android- and Linux-based devices and is also developing an iPhone/iPad app, according to Kiliaen Van Rensselaer, Skiff’s chief marketing officer.
is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. The term SMS is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world. SMS as used on modern handsets was originated from radio telegraphy in radio memo pagers using standardized phone protocols and later defined as part of the Global System for Mobile Communications (GSM) series of standards in 1985 1 as a means of sending messages of up to 160 characters, to and from GSM mobile handsets. 2 Since then, support for the service has expanded ...
REVIEWS AND OPINIONS
Ideal Poster Printing House « cheap prada sunglasses sale
Posters continue to remain a popular mode of advertisement promotion, still now. Probably, for this reason, poster printing has gained prominence. From business PUMA Voltaic Shoes house to colleges, posters rule the scene everywhere. The reason behind PUMA Shoes its popularity, perhaps, depends upon its capacity to attract a common person’s eye readily. However, the tricks lie in the printing of the posters that should correctly express the aim and message for which it is printed. While you are into the idea of printing a poster, say for your conference, symposium, meeting or business promotion, you must choose a team of ... market research, surveys and trends
Cool Infographics - Cool Infographics - VisMag Volume 3: Isometric ...
 This volume covers some of the great designers of isometric-style infographics that have been published in both print and online. You can win a FREE copy of the printed book by tweeting a link to this post on Twitter using the hashtag “# vismag3 ” by the end of the day on July 16th.  A winner will be randomly chosen to receive a printed copy of the book. Chris was very gracious, and has also agreed to answer a number of interview questions about his work and publishing Visualisation Magazine:   Cool Infographics: How often do you publish the volumes of Visualisation Magazine, and how many in the ... market research, surveys and trends

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ADVERTISING SPECS AND SIZES

IAB - IAB Informer - October, 2007
Historic Internet Advertising Revenues: First Half of ’07 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time The IAB and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report which showed that Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same ... industry trends, business articles and survey research
Why it's Time for Advertisers to Come to - Outdoor Advertising ...
The traditional media is suffering from fragmentation and audience erosion. Since the 1970s, the number of television networks has increased from the �Big Three� to hundreds. With the advent of HD radio, satellite radio, and other audio innovations, the number of choices in the over-the-air marketplace has multiplied exponentially. Magazine titles continue to increase as well. The end result is clear: fragmentation of media has made it more difficult for brands to reach consumers. With the Super Bowl as a possible exception, an advertiser cannot expect to reach a broad audience of Americans by simply ... industry trends, business articles and survey research
RELATED NEWS
Top 10 Guide to Mobile Ad Campaign Readiness
If all the hullabaloo about iPads, iPhones, and iAds wasn't enough to get you (finally) interested in mobile advertising, how about these convincing recent stats? Pew Internet just released a report about U.S. mobile access, citing 40 percent of adults use mobile phones for accessing the Internet, e-mail, or instant messaging, a figure that jumped 32 percent over last year. With all of this growth, how can a media planner know where to begin? Learn the lingo. Just like Internet advertising came with its own set of lingo to learn, so does mobile. Definitions to terminology like WAP, apps, MMS, and SMS can be found in a ... market trends, news research and surveys resources
Three ways to find out what your business is worth
Years ago I owned a marketing and design agency and I used to rely on the multiples the big advertising-agency holding companies got on the stock exchange. I’d assumed that, because Omnicom was trading at 22 times earnings, my little agency with $150,000 in profit was worth around $3 million. I got a rude awakening during a conversation at an industry event when I found out that, at the time, small ad agencies with less than $5 million in revenue were lucky to get three or four times pre-tax profit — and much of it was tied to achieving goals in the future. There are few reliable sources for finding out what your ... market trends, news research and surveys resources

INFORMATION RESOURCES

18 POWER SECRETS
Sep 1, 2009 ... ADVeRTISInG SpeCS AnD SIzeS. PROOFS. All ads sent digitally should include the appropriate B&W or color proofs. A laser or ink jet print is ... technology research, surveys study and trend statistics
Advertising Specifications and Guidelines
Other Sizes Will Be. Accepted. M. ARKE. T. IPS. Ad Technical Specifications. See page 5 for rules governing the use of the GSAAdvantage!® logo. ... technology research, surveys study and trend statistics
The Tech - Advertising Info
All copy must be received by 4:30 P.M. (EST/EDT) three business days before the issue run date. All advertisements must be accompanied by an email including size, run date(s), billing information, and contact information. Digital advertisements are the preferred form of submission. Our email address for submission of advertisements is ads@tech.mit.edu. The favored forms of submission are PDF (Acrobat) files. However, The Tech also accepts files in TIFF, EPS, and PNG formats. If you submit a PDF or EPS file, please make sure to embed all necessary fonts or send them under separate cover. If you ...
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ADVERTISING SPECS AND SIZES
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QUESTIONS AND ANSWERS
I am a copywriter who knows the nuts and bolts of html ...
The first place to start is reading the Mobile Marketing Associations (MMA) guidelines for mobile advertising. These are used industry-wide and would play much to your advantage in moving forward in mobile not just for design/creative but for concepting mobile campaigns for brands. Here you'll find specs for mobile banner ads (file sizes, pixel sizes), MMS ads, and lots about best practises which is important for any campaigns you do which use personal data. You can also find out about intrusiveness and how best to use push messaging like SMS. (link to the 2009 PDF guidelines below) I'm a mobile creative too and I find ...
Online advertising - how does one get it? | Ask MetaFilter
This question is about advertising for the site. To remind you, this is a tech news and reviews site covering a specific but under-served area (I don't want to give away details before the launch). Think Anandtech or Engadget and you're in the right area. I've signed up with Google Adwords and Amazon Associates but is there anything else I can do? I notice that even some "amateur" sites like icanhascheezburger.com have "proper" ads (American Apparel in particular seems to get about on these sites). How do they get the ads? I have some friendly ex-colleagues who work in ad sales. Is it worthwhile asking them to ...