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Special Report on

Advertising Standards Authority

advertising standards authority special research report Photo by www.wind-watch.org
[of the United Kingdom] ruled eHarmony’s ad was misleading because it had made an “absolute claim” that suggested a “definitive figure” of marriages based on an extrapolated 2007 online survey. It said the ad also failed to make clear that in 20% of cases it was unable to find a match for people who registered.” – MarketingWeek , dated 18 November 2009 The “20%” is in their boilerplate rejection message , which has remained unchanged (unimproved?) since eHarmony started in 2000. It is unknown whether the word “estimated” will be added to the site’s text and advertising materials whether ...
and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise". Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
Cranmer: Advertising Standards Authority bans Wailing Wall from ...
It is the holiest site in Judaism; the most familiar view of Jerusalem. It is how every tourist imagines the Western Wall (the ‘Kotel’ or ‘Wailing Wall’), with the gleaming gold of the Dome of the Rock perched above it. It lures them to pilgrimage to ‘The Holy Land’, to the centre of the three great Abrahamic faiths. But this image of Jerusalem is now banned in the UK. Never again can it be used to promote a holiday to Israel. Yes, the ASA have instructed the Israeli Government Tourist Office that they may no longer use the image in their promotional literature. There were no scantily-clad children inadvertently featured; no ... market research, surveys and trends
The Volokh Conspiracy » UK Advertising Standards Authority ...
A press ad, for holidays in Israel, stated “YOU CAN TRAVEL THE ENTIRE LENGTH OF ISRAEL IN 6 HOURS Imagine what you can experience in 4 days … DAY 1 TEL AVIV & JAFFA DAY 2 JERUSALEM … VISIT … NOW FOR MORE ITINERARIES IN ISRAEL”. Each day of the itinerary featured an image of the destination [including the Western Wall of the Temple Mount and the Dome of the Rock, which were both in East Jerusalem, a part of the occupied territories of the West Bank].... The complainant, who said the photograph featured for Jerusalem was of East Jerusalem, challenged whether the ad misleadingly implied that East Jerusalem was part of the state of ... market research, surveys and trends

SURVEY RESULTS FOR
ADVERTISING STANDARDS AUTHORITY

Twenty Trends for Sustainability in 2009-10 · Environmental Leader ...
Here is a list of 20 sustainability trends that are changing the business landscape. We’re keeping our eyes on these… 1. From economic collapse to a green economic recovery. Interest in all things “green” continues to grow as the economy sinks. About 34 percent of people are now more likely to buy environmentally responsible products and 44 percent of consumers indicate their environmental shopping habits have not changed as a result of the economy (Cone Consumer environmental survey 2009). Sustainability is coming into its own as a force to drive competitiveness. This development is substantiated by the ... industry trends, business articles and survey research
The Disturbing Case of the British Advertising Standards Authority ...
refugees that fled to eastern Chad, much less of the entire 2.4 million people ... 50 percent the low estimate reported by Zoellick, even though it does not ... industry trends, business articles and survey research
RELATED NEWS
Porsche and Nissan clash over German-baiting guerrilla ad campaign
Porsche has clashed with Nissan over guerrilla marketing activity used as part of an ad campaign attacking the performance of rival sports cars under straplines such as "The Germans Came Off Wurst". Nissan's campaign, which also attacks BMW and Audi, includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans". A UK-wide billboard campaign used straplines including "Kaisers Chiefed" and "The Winner Hans Down", next to information claiming Nissan's sports models outperformed rivals in a series of races around the Nürburgring in Germany. market trends, news research and surveys resources
ASA calls Vodafone to account over 'misleading' advert
The ad showed an individual leaning out of a window to try to find a better signal on their phone and advertised Vodafone's 'Sure Signal' device, a box designed to improve 3G signal reception by utilising a home broadband connection. The ASA upheld complaints by T-Mobile and O2 that the advert did not make clear that a 3G handset and broadband connection were required for Sure Signal to be used, and that Vodafone could not actually "guarantee" a signal. Vodafone had argued that customers were informed on its website about the minimum requirements needed to make use of the service, and "that a ... market trends, news research and surveys resources

INFORMATION RESOURCES

ADVERTISING STANDARDS AUTHORITY INC.
ADVERTISING STANDARDS AUTHORITY INC. Ground Floor, 79 Boulcott Street, Wellington ... the Advertising Standards Authority (ASA) See m:w.asa.co.nz ... technology research, surveys study and trend statistics
Comment of Deborah Piatt Majoras, Chairman, United States Federal ...
Advertising Standards Authority in the United Kingdom. With its institutional understanding of competition and consumer protection issues raised by ... technology research, surveys study and trend statistics
Chapter 9 The United States' Experience with Direct-to-Consumer ...
Advertising Standards Authority, supporting continued self-regulation of DTCA). 42 Hoek, Gendall and Calfee (2002), Table 3, p. 214. ...
REAL TIME
ADVERTISING STANDARDS AUTHORITY
  1. profile image theharcombediet Tesco needs an ASA complaint!: Hi there - we've just complained to the Advertising Standards Authority about a Tes... http://bit.ly/c97D4b
  2. profile image GJ_Media_London COMPLAINTS EXECUTIVES x3 (Ref: CE/10) - Holborn - ADVERTISING STANDARDS AUTHORITY http://mjobx.com/xNEVAA #jobs
  3. profile image voxpopPRcareers Complaints Executives x 3 for Advertising Standards Authority in Holborn. http://bit.ly/aFoap4 £22K #prjobs
QUESTIONS AND ANSWERS
Google Answers: Examples of Advertising for Dyson Contrarotator ...
Hello goldrush, What an enjoyable question to research. After seeing their TV ad and their animated diagram, I'm sold! Dyson has a web page showing a terrific animation of how the two drums rotating in opposite directions work, with a link to a TV ad explaining the advantages over other front-loading machines. http://www.dyson.co.uk/nav/inpageframe.asp?id=TECH/CONTRAROTATOR/OVERVIEW/MENU Reading the court cases, (of which there were several related to their vacuum cleaners in addition to the one about the washing machine)and the press releases gives a good picture of their advertising strategy. They claim to wash ...
What do you think about the article, "American Apparel ad banned ...
Sequence of images in American Apparel ad 'could be seen to sexualise a model who appeared to be a child', rules ASA The UK advertising watchdog has banned a campaign by the retailer American Apparel for using a partially nude model, who appeared to be under 16, in a series of images that suggested she was "stripping off for an amateur-style photo shoot". American Apparel's press campaign, which appeared in Vice magazine, featured a series of images of a young-looking girl in states of undress. The Advertising Standards Authority received a complaint that it was offensive, unsuitable to appear in a ...