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Advertising Terms; Advertising Basics
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It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader. Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for ...
customers are searching with. It also gives you alternate Keyword Phrases and terms you may not have thought have. Very valuable SEO information for a beginner. The Google Keyword Research Tool will show you: How many times a keyword phrase was searched for in a month The average number of times a keyword was searched for in a particular month The highest month of search for a keyword term Other similar, alternate keyword phrases that are valuable to an SEO strategy Some of the keyword research info is directed at Google AdWords account users and managers, so it shows Cost-per-Click. You ... Read More
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