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Advertising through Direct Response Television
Advertising through Direct Response Television - Trends
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Advertisers' need for increased return on investment (ROI) for every dollar spent and the quest for solid metrics necessary to warrant larger - or even equivalent - advertising budgets, are shining the spotlight on direct response television (DRTV). This media vehicle, long popular among advertisers using "800 numbers" to sell products ranging from English-language courses to beauty creams and cleaning products, is now gaining traction from brands seeking to introduce new products to Latinos and drive retail sales, explains Marcelino Miyares Jr., director of Mercury en Español, the Hispanic division of Mercury Media.
In comparison Panasonic shoppers may care that the more expensive G15 models lack the silver accents. This provides a wide range of flexible models for Rego Fix customers. Advertising Through Direct Response Television The reason direct response TV is so popular with advertisers is that it works. The credit, mortgage, and insurance industries have found success through direct response TV as a result in addition to satellite and cell phone companies. Why Use Direct Response TV? Some people wonder why so many companies choose direct response TV to market their products and services. Of ... Read More
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