Special Report on
Advertising Throughout A Recession
Advertising Throughout A Recession - Trends
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Does your company view advertising as an expense or an investment? How have others succeeded during a soft economy? These questions and others are answered in this special report. (The following was excerpted from NW Ayer Inc.'s report: Advertising During a Recession: Key Issues anti Opportunities." The marketing department takes an om-depth look at the last 40 years, in terms of recessions and their effect on advertising.) Whether to advertise during a recession is a question that has been raised by agencies and clients alike worldwide since the early 1920s. Unfortunately, to our knowledge, only the United ...
These are tough times for companies everywhere in the world. The present financial disaster has left many firms large and small with lower revenues and shrinking budgets. During these difficult days, it is absolutely important that advertising campaigns reach their desired targets with frequency and efficiency. And that’s the reason, with advertising spend dollars so valuable, that there has by no means been a better time to show to the net as a method of reaching new customers. Why Online Advertising and marketing is More Necessary Now than Ever There are two major explanation why ... Read More
SURVEY RESULTS FOR
ADVERTISING THROUGHOUT A RECESSION
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