Special Report on
Advertising to Children On-line
Advertising to Children On-line - Trends
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In this study, researchers examined changes in children’s and adolescents’ total exposure to food advertising. The study reports that children and teens are seeing fewer television advertisements for fruit drinks, regular soda and sweets such as candy, cookies and pastries. However, youths of all ages are exposed to substantially more TV ads for fast-food restaurants. The study follows self-regulation pledges by major food and beverage companies to eliminate unhealthy TV ads targeting children ages 11 and younger. Although recent changes in ad exposure indicate certain progress, the study concludes that continued ...
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What children see, children do. - Think!
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