Special Report on
Advertising Trends in China Survey
Advertising Trends in China Survey - Trends
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Newspaper advertising revenues are finally on the upswing as the world economy rebounds, but global newspaper circulation is slightly down, according to the annual survey of World Press Trends published Monday by the World Association of Newspapers. The survey, presented to more than 1,300 publishers and editors from 88 countries at the 57th World Newspaper and 11th World Editors Forum in Istanbul, Turkey, showed that: Global newspaper advertising revenue rose 2 percent in 2003 from a year earlier and is forecast to continue a steady increase through 2006. Global newspaper circulation declined 0.12 ...
The Coca-Cola jingle is one of television’s classics: “I’d like to teach the world to sing, in perfect harmony. . . ” Through the years its message of togetherness hasn’t lost an iota of relevance. The songwriters were alluding to elements of life that’s universally loved and worth bonding over. Sure, it was also about selling Coke, but the sentiment struck a chord of togetherness that not even a Pepsi exec could deny. Right now soccer fans the world over are in tune with daily drama offered by the World Cup in Germany. Accordingly, Coca-Cola ... Read More
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ADVERTISING TRENDS IN CHINA SURVEY
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