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If you can sort all that out, you're doing well. We have a simpler suggestion: Just merge the lot of them and call it Cheap German Airlines . Related Stories: · Condor Joins TuiFly/Germanwings Tie-Up Talks [Reuters] · Germanwings and Clickair Get Into Bed [Jaunted] · Airline Mergers, Spanish Style [Jaunted] [Photo: Andrei Dimofte ] Here's a nice exercise in friendly cooperation: European low cost carriers Clickair and Germanwings have made an agreement to promote each other's (non-competing) flights. That means, for example, if you're looking at Clickair flights from Barcelona to Germany, their ...
For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site . You generally get what you pay for with low-cost airlines: no allocated seats, no food and prohibitively expensive extras everywhere you turn. Budget German airline Germanwings wanted to differentiate itself from the pack, which includes the likes of Ryanair and Easyjet. Germanwings sets itself apart as a low-cost airline that still lets passengers get assigned seats. Some other budget airlines don't assign seats, ... Read More
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