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A class action lawsuit claiming Vitaminwater falsely advertised that it could prevent “age-related eye disease” can go ahead, a federal judge has ruled, adding Coca-Cola (KO) to the list of corporate titans who just don’t seem to understand the way U.S. law applies to products that claim a health benefit. Coke and its Glaceau unit’s promotion of Vitaminwater has been cynical, to put it politely. Most people think the drink contains water and vitamins. But if you read the ruling, and look at the drink’s ingredient and nutrition labels, it’s pretty clear that Vitaminwater would be more truthfully ...
the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as Digital Domain and Weta Workshop . Licensed products including action figures, toys, and Halo 3 -branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million. While Halo 2 s release had set industry records, the mainstream press was not fully involved in covering the ...
1964: When 'Mad Men' collides with 'Bewitched' « TV Howl by Adam ...
As “Mad Men” opens its fourth season this weekend (Sunday, July 28, at 10 p.m./9c on AMC), the year is 1964 — Thanksgiving to be exact. It’s a year after the assassination of President Kennedy and much has happened in the lives of the Sterling Cooper Mad men.  Their newly constituted agency — encompassing the names of partners Don Draper (Jon Hamm) and Lane Pryce (Jared Harris) — is up and running in new offices in the then-ultramodern Time & Life building on Sixth Avenue, in the heart of midtown Manhattan. In the real world of fall 1964, TV audiences were being introduced to another fictional ... market research, surveys and trends
Why the Probe of Glenn Beck Sponsor Goldline Might Interest the ...
– is what information it might uncover about the relationship between Beck, his advertisers, and his bosses at Fox. That information might also be of interest to the FTC, which just issued new rules about celebrities who hook up with misleading advertisers. The allegations that Goldline rips off its customers by selling gold coins at prices far higher than they’re worth have been around since December. Goldline is one of very few advertisers that has stuck by Beck since there was an exodus of sponsors after the right-wing talk show host called President Obama “a racist” who has a “hatred for white ... market research, surveys and trends


Happy Tax Day to The Richest One Percent! | Mother Jones
As many of you scramble to get your taxes done before tomorrow's deadline, Citizens for Tax Justice, a Washington-based advocacy group, has released a new report showing just how much love the Bush administration has shown to the richest one percent of Americans... literally at the expense of the rest of us. Not that we didn't already know this, of course, but somehow seeing it all laid out in black and white brings it home all the more clearly. According to the report, in 2010, when all of the Bush tax cuts will finally have taken effect, the richest one percent of American families—those earning $1.6 million ... industry trends, business articles and survey research
'Mother Jones' boosts web traffic, revenue
that unique visitors to its website increased 125 percent in the second quarter compared with the same period last year. In the month of June, generated 1.3 million unique visitors, which it said was the highest in the site's history. The number of returning visitors was up slightly in the first quarter compared to the second quarter of last year — amounting to double the number of return visitors compared to a year ago, according to Elizabeth Gettelman, managing editor at Mother Jones . In the second quarter, nearly 10 percent of unique visitors (or about a half million) returned at least once and 4 ... industry trends, business articles and survey research
'60s drama 'Mad Men' returns with a fresh start at the rat race
"Who is Don Draper?" is the question that opens the premiere of the fourth season of "Mad Men." And that's an insider's joke, a wink at viewers who have spent three years burrowing into the cryptic ad man's buried secrets and damaged psyche. AMC's drama about Manhattan's advertising world in the early 1960s isn't just a cult favorite anymore; "Mad Men" has become a cultural phenomenon much in the way "The Sopranos" was. The two shows are mirror opposites of course. "The Sopranos" amused viewers with unexpected glimpses of bourgeois ordinariness - ... market trends, news research and surveys resources
A little humor goes a long way among the undead
I can't be the only one bored with the whole vampire thing. The one-note dreariness of "Twilight," and Bella's character in particular, is actually kind of funny. But it's pretty clear these movies weren't written for laughs. Which is why the BBC series "Being Human" (10 p.m., Saturday, BBC America, second-season premiere) stands out. Grafting the popular mythology of ghosts, werewolves and vampires onto the twentysomething roommate sitcom format, "Human" has fun with monsters and their very particular personalities and predicaments. In addition to sharing an apartment and trying ... market trends, news research and surveys resources


Apr 5, 2010 ... flavour of Mother Jones with injections of humour, graphics and .... for the magazine I.isted in the Mother Jones advertising kit, over ... technology research, surveys study and trend statistics
Mother Jones Brave New Welfare
Mother Jones. Brave New Welfare. By Stephanie Mencimer | Thu January 15, 2009 12 :00 AM PST .... dollar stores, and an outfit advertising $99 headstones. ... technology research, surveys study and trend statistics
It is not easy to keep your home free of tobacco advertising. Ever notice that many 'health and beauty' magazines never have articles about the dangers of smoking? Those same magazines will also have ads with lovely young people portrayed as "really living" due to smoking cigarettes. Dare to defy those giants. Refuse to let their propaganda into your homes! Here is my list of magazines that do not contain tobacco advertising. National Geographic 1145 17th Street, N.W. Washington, D.C. 20036 MS Parents 501 Second Street San Francisco, CA 94107 American Scientist P.O. Box 13975, Research ...
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I have a custodial account with Edward Jones, but am no longer a ...
I know when i had a custodial account at a different bank, when i tried to withdraw my money they wouldn't let me, i had to get my mother to take it all out for me or to get her to take her name off of it. No fun :( 7 months ago
What type of activities or functions promote parents spending time ...
One of the things we do with our family, as a team activity, is a neighbourhood scavenger hunt. We have do this with our extended family on holidays. Each adult goes with their children in their car. Together then need to find and photography a team member and the found object. Given that almost everyone has digital cameras or phone cameras these days there is next to no cost. You just need to make sure you have the software to upload the photos afterwards onto a computer. Each team gets the same 20 item list. Our teams go out and search through the neighbourhood for the assigned items and they take their photos. They also ...