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Advertising with Us - Trends
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One clue about how a society is going and what direction it's taking is advertising. People and companies spend fortunes in advertising every year, every month, every week. Just a cursory look at what's being advertised will tell you something about the society we are living in and its values. Another indicator is to see what the mainstream media is paying attention to. That is even scarier and more obnoxious to me than the advertising indicators. In a sense, they both tell us what is important to citizens and what the public is buying in terms of both physical items and social and political concerns. Look at the ...
We discussed in other articles as an ad space sales expert you want to be able to DIRECT your client's 'State of Mind' to experience some positive states and some negative states, before arriving at a 'buying' state. So what is the 'buying state'? It's the state of mind where your client is ready to book some ad space with you. Which means that they are relaxed, happy, and ready to EXPERIMENT with something NEW which they BELIEVE will bring them new sales and new profits. They are NOT in a DEFENSIVE state of mind, worried that they are about to make ... Read More
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