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GSN is a multimedia competitive entertainment company offering integrated marketing platforms for advertisers, including branded entertainment, brand integration, product placement and custom sponsorships. GSN’s cross-platform original game content lets consumers participate for a chance to win cash and prizes, whether it’s through GSN’s original TV game shows or GSN.com’s competitive cash tournaments. Due to the participatory nature of games-related programming, GSN’s viewers are actively engaged in the network’s on-air and online content and therefore more apt to be attuned to the ...
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year's group of Media Plan of the Year winners, and that fact emerges in virtually every single story. But that didn't stop sharp media planners at agencies big and small from getting their clients that extra bump in share -- and more, in most cases -- without busting the budget during one of the toughest media economies on record. It's also a sign of these media-obsessed and -fragmented times that several clients are among the winners: HBO, Starz, Syfy -- ... Read More
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