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Special Report on

Adweek Media Custom Reports

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• Revenues from all online activities increased by 18.3% over 2007, and page views and uniques for Rodale's sites increased 78% and 52%, respectively, over last year â Rodale print advertising revenues increased 2.4% over 2007, compared with an industry-wide decline of 7.6%, according to PIB. Advertising pages decreased by 5.2% over the same time period, compared with an industry-wide decline of 11.7%, also according to PIB • In 2008, Rodale sold more than 1.5 million copies of Eat This, Not That! and more than 1.3 million copies of Flat Belly Diet! •  Women's Health continued ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Social Media Gives Consumers a Microphone to Broadcast Their ...
In our consumption-oriented society, people love to talk about brands.  This isn’t a new thing-we’ve been defining ourselves by what we buy and where we shop for decades.  However, the rise of social media has given consumers a new venue to share their opinions and experiences about their favorite brands and products.  It also acts as a microphone, amplifying individual customer voices and allowing their opinions to influence more people than they would have been able in a less connected world. The results of a new Harris poll released last week show that consumers have been using social media to broadcast their ... market research, surveys and trends
Nielsen Launches New Service - Nielsen On Location Media - To ...
The Nielsen Company expanded on Sept 18 its suite of out-of-home media measurement services to cover the $1.3 billion advertiser-based video network business. The new service - Nielsen On Location Media - will provide syndicated reporting for advertiser-backed video networks in health clubs, gas stations, hotels, retail outlets, amusement parks, arenas, on airplanes, and other commercial locations that are estimated to have combined revenues of $1.3 billion.IdeaCast’s Health Club TV is the first Nielsen On Location Media report and covers advertising in the network’s 1,000 health clubs across the U.S. Nielsen has ... market research, surveys and trends

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ADWEEK MEDIA CUSTOM REPORTS

National Consumer Promotion: Budget $1-5 Million
establish a chic image. Teaming with Draftfcb, Kmart developed a two-pronged “Style Showoff” program to promote its new line of fashions for 2008. In February, a casting call went out to find the first four style-conscious women to be featured in a national ad campaign—for an unknown company.  Blind stores with makeshift runways were set up in high-traffic malls in New York and Los Angeles. A guerrilla marketing effort using street chalk and flyers augmented radio and local classified ads to spread word of the event.  Auditioning women modeled outfits they put together from racks of unlabeled Kmart ... industry trends, business articles and survey research
Social Media: 'Agencies Don't Get It,' Survey Says
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it."   Clients complained that their agencies -- creative, media, public relations, design and others -- typically treat social channels like blogs as traditional media. In ... industry trends, business articles and survey research
RELATED NEWS
Foursquare Frenzy
Dennis Crowley, co-founder of hot location-based social service Foursquare, addressed a roomful of marketers in June. He asked for a show of hands of how many had tried to work with the company but didn't hear back. A lot of hands went up. The simple message: the still-small company is struggling to further develop its service while responding to the avalanche of requests. Now, with $20 million in new funding, agencies are hopeful the digital world's new belle of the ball will build tools to help them use the service in deeper ways. Adweek spoke with several agencies that report frustrating experiences with Foursquare. ... market trends, news research and surveys resources

INFORMATION RESOURCES

new ways to engage, Experiential Marketing unique and fresh ways
SPECIAL ADVERTISING SECTION TO ADWEEK, BRANDWEEK AND MEDIAWEEK. MARKETING .... Mobile Marketing – We can Custom Design, Build, Lease, Graphic Wrap, Drive, Staff ...... ing in-booth videos, a media tour, integrated marketing and back- ... technology research, surveys study and trend statistics
Self-Regulatory Principles For Online Behavioral Advertising ...
ADWEEK, Oct. 30, 2006, available at .... See, e.g., Press Release, Consumers Union, Consumer Reports Poll: Americans ... Harris Interactive Inc., Majority Uncomfortable with Websites Customizing Content Based .... obtained complete control over Right Media, and WPP purchased 24/7 Real Media. Page 9 of 12 ... technology research, surveys study and trend statistics
Media Industry: Broadcast/Entertainment
Media; | Mass Media-Economic Aspects; | Motion Picture Industry; | Motion Pictures; | Music Trade; | Sound Recording Industry | Television Broadcasting See also: COMPANY INFORMATION     Lippincott Research Guide ADSPENDER    US media use and expenditure by Brand / Parent Company (including individual commercial films), Industry and Type of Media Used: (Internet, Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio and Network, Spot, Syndicated & Cable TV.) Advertiser rankings by media spending. PRINT: Books I & II. 1980, 1983, 1985-1989, 1998-2006 [ ceased ...
REAL TIME
ADWEEK MEDIA CUSTOM REPORTS
QUESTIONS AND ANSWERS
Is Citra soda still available in the U.S.? - Yahoo! Answers
Rare sodas for sale. Custom hunted and delivered to your door. Lots of flavors to select from. BRIAN SCOURS THE U.S. AND GETS THE DIFFICULT TO FIND SODAS FOR YOU! ... I am still looking for new stock for Ruby ... Soda sold is presumably safe to drink, may be ... never be available on the site: Surge, O.K. Soda, Crystal Pepsi ...www.sodafinder.com/index.html#tabs . A new leader, and a problem The original drink's market share had been shrinking for decades, from 60% just after World War II to under 24 percent in 1983, in the face of fierce competition from archrival Pepsi-Cola. When Roberto Goizueta took over as CEO in ...
Google Answers: Online Marketing Background?
Hello, I'm going to be meeting an online marketing agency and I was interested in building up my background on the subject. Off my head, these are my questions: 1. The different methods that have proved themselves. 2. New methods that are looking good. 3. How is online marketing able to deliver a better ROI compared to traditional means. 4. How measurable is the ROI online compared to off-line and why is that important? 5. Is it important to customize campaigns for specific types of viewership since online marketing allows that? How far can that go and how valuable in business terms is it? 6. I ...