Special Report on
Agency compensation hits dire straits
Agency compensation hits dire straits - Trends
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BANGKOK, Mar 6 , 2009 (IPS) - "Please help me find a way to have some money for milk," pleaded Benjawan Marongthong, mother of two young boys and former worker in a garments factory. Laid off two years ago and unable to find work at a time when the ranks of the unemployed are swelling as a result of the global economic downturn, Benjawan is almost at the end of her rope. With her husband the only breadwinner in her family, she has to make the most of the household's monthly income of 9,000 baht (247 US dollars). "I'd like the government to at least help reduce the social security contribution of 400 ...
The time has come to figure out a better way of handling the business end of the agency business -- otherwise there won't be much of a business left. The advertising agency business is in pretty big trouble. I say this while keeping in mind all the ways this phrase has been meant during the recent past: the changing media landscape has forced change to a model that has persisted nearly unchanged since its inception in the 1840s, when one of the first media agencies -- a distinction frequently ascribed to Boston's Volney Palmer -- started charging a fee based on a percentage of ... Read More
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AGENCY COMPENSATION HITS DIRE STRAITS
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