Special Report on
Aggregate Advertising Response Models
Aggregate Advertising Response Models - Trends
Latest Trending Story:
Marketers continue to spend large amounts of money on advertising, which is one of the most important and visible marketing tools. Advertising is generally thought to have a current-period influence on sales, called the current effect, and a long-term influence beyond the current period, called the long-term or carryover effect. For decades, researchers have used econometric models to estimate both of these effects of advertising to help firms set their advertising budgets. Our review of these models has identified two distinct streams of research, which we label sales response modeling and choice modeling. The two ...
I would just like to sort of…recount what another person has answered on here, as well as give my opinion. The person i’m speaking of is the one who mentioned "multilevel marketing"…Here’s the deal, MLM works for people that actually put time and effort into it. The Direct Selling Association, as well as the Better Business Bureau, and the Federal Trade Commission all are watchdogs for MLM’s…I will not deny that there are people out there running pyramid schemes and all that crap, I’ve fallen victim to them before myself. However there are ... Read More
SURVEY RESULTS FOR
AGGREGATE ADVERTISING RESPONSE MODELS
Google Q409 Earnings Q&A Call
Google I/O 2010 - Connecting users w/ places
- Webinar: The Urgency of Marketing Automation
- Session 3E: Economic Capital Models: Design, Calibration ...