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Special Report on

Alcohol advertising and consumption

alcohol advertising and consumption special research report Photo by www.iogt.org
The avoidable costs of alcohol abuse in Australia and the potential benefits of effective policies to reduce the social costs of alcohol prev page |  TOC  | next page The appropriateness of bans on alcohol advertising has been the subject of public and political debate for many years, both internationally and within Australia. Indeed, in a recent development in February 2008 the Australian Senate set up an inquiry into aspects of this issue. The fundamental question has been whether alcohol advertising increases total alcohol consumption and/or abuse, or whether it simply affects brand choice, leaving alcohol ...
style that originated in London in the early 18th century and is one of the most successful beer brands worldwide. A distinctive feature is the burnt flavour which is derived from the use of roasted barley . For many years a portion of the drink was aged to give a sharp lactic flavour, although Guinness has refused to confirm whether this still occurs. The thick creamy head is the result of the beer being mixed with nitrogen when being poured. It is popular with Irish people both in Ireland and abroad and, in spite of a decline in consumption since 2001, is still the best-selling alcoholic drink in Ireland where Guinness & Co. ...
REVIEWS AND OPINIONS
Brandishing booze…
lcohol advertising in New Zealand is regulated through a voluntary system administered by the Advertising Standards Authority. The ASA maintains this self-regulated regime by developing codes of practice and is funded by the industries it regulates. The Code for Advertising Liquor establishes principles and guidelines for alcohol advertising, and the Advertising Code of Ethics generally requires that advertisements must not be misleading or deceptive. As such, alcohol advertisements must not make a connection to young people’s role-models, people in advertisements must be over 25, and the strength of alcohol can only be promoted ... market research, surveys and trends
Beehive - Govt wants greater community say in liquor licensing
Communities will have a greater say over when, where and how liquor can be sold under the provisions of a Bill tabled in Parliament which will also improve the enforcement of liquor licence conditions, government Ministers Lianne Dalziel and Damien O'Connor announced today.  Associate Justice Minister Lianne Dalziel, who is leading the introduction of the Sale and Supply of Liquor and Liquor Enforcement Bill which will also tighten the law around supplying alcohol to young people, said it reflected public concerns and police advice over the availability of alcohol and calls from local councils to have a greater say ... market research, surveys and trends

SURVEY RESULTS FOR
ALCOHOL ADVERTISING AND CONSUMPTION

Alcohol Advertising and Youth (Position Paper) -- Policy ...
Alcohol consumption remains a major public health problem among youth. About 81 percent of high school students drink alcohol, and 31 percent of high school students “binge drink” (consume at least five alcoholic beverages in a single sitting) at least once each month. 1 This consumption translates into significant morbidity and mortality. Motor vehicle accidents are the number one cause of death among those younger than 25 years old, and over 40 percent of these accidents are alcohol-related. 2 The second and third leading causes of death in this age group are homicides and suicides, 20 percent to 40 percent of which involve ... industry trends, business articles and survey research
Adolescent Drinking : The Role of Advertising
Youth are exposed to a significant amount of alcohol advertising. Alcohol ads appear in virtually all types of media. Such ads are common on television and often are presented in ways that appeal to youth and are shown at times when many youth are likely to see them. Half of televised beer ads, for example, air during Saturday or Sunday afternoon sporting events - programs that are popular among youth. Beer is the beverage of choice for many youth, and between 1998 and 2002, industry spending on televised beer ads increased 45 percent to $972 million. Over the same period, spending on liquor advertising increased 530 percent to ... industry trends, business articles and survey research
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Lohan shills her way to jail
Actress Lindsay Lohan appears in a courtroom for a probation revocation hearing in Beverly Hills, Calif. on July 6, 2010 As she heads off Tuesday morning to begin paying her debt to society, Lindsay Lohan is sending out a few final thoughts to her fans and followers via Twitter. She is joking that she never thought she'd get a "booking" like this. She still doesn't want anything to do with her dad, because she's "in a great place." And she would also like to remind you that Fashion Bay is the "Best, Site, Ever!" Glad to see where her priorities are. If you can't trust the ... market trends, news research and surveys resources
Focus - Drinks industry bids for voluntary approach to labelling
The new UK coalition government has already announced plans to reform alcohol taxation and ban below-cost sales. But, as industry waits to hear its plans for alcohol labelling, recent remarks by health secretary Andrew Lansley on public health and the role industry has to play in health education will have been listened to acutely, reports Ben Cooper. The drinks industry must have collectively grimaced at the depressing statistics on alcohol-related harm published by the Office of National Statistics (ONS) earlier this month. The figures on alcohol-related deaths and abusive consumption provide further evidence that the ... market trends, news research and surveys resources

INFORMATION RESOURCES

Alcohol advertising and consumption
1. Does advertising for alcoholic beverages influence consumption? Does alcohol marketing influence young people? Are advertising bans effective to reduce ... technology research, surveys study and trend statistics
NIH Guide: EFFECTS OF ALCOHOL ADVERTISING ON UNDERAGE DRINKING
EFFECTS OF ALCOHOL ADVERTISING ON UNDERAGE DRINKING Release Date: February 2, 1998 RFA: AA-98-002 P.T. National Institute on Alcohol Abuse and Alcoholism Letter of Intent Receipt Date: March 31, 1998 Application Receipt Date: May 7, 1998 PURPOSE The National Institute on Alcohol Abuse and Alcoholism (NIAAA), in conjunction with the Center for Substance Abuse Prevention (CSAP), seeks grant applications to conduct longitudinal research that will determine whether alcohol advertising affects initiation and continued consumption of alcohol by youth. Such studies should include examination of the ... technology research, surveys study and trend statistics
Alcohol Advertising
The influence of alcohol beverage advertising on consumption and abuse is examined on the basis of scientific research and evidence. Advertising increases alcohol consumption, which increases alcohol abuse....right? WRONG. There is no solid evidence from either scientific research or practical experience that this theory of advertising is correct. A study by the Federal Trade Commission found that there is "no reliable basis to conclude that alcohol advertising significantly affects consumption, let alone abuse." 1 A United ...
REAL TIME
ALCOHOL ADVERTISING AND CONSUMPTION
QUESTIONS AND ANSWERS
Should alcohol advertising be banned? - Yahoo! Answers
Alcohol is a recreational drug like cannabis or cocaine. Just because it's legal doesn't seem a legitimate reason to allow it to be advertised. There is a case for legalising some or all recreational drugs but I've never heard anyone advocating that advertising them should be allowed. If we banned alcohol advertising, wouldn't it only be the big corporations who would suffer, rather than individual citizens? After all, if alcohol advertising works, it shouldn't be allowed, and if it doesn't, there's no reason for it. If individual companies want to increase market ...
What if Pepsi and Coke stop advertising? | Ask MetaFilter
What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? I assume they write off a large portion of the advertising, but there must be a good reason to spend that much dough on products that the majority of us have already made our decisions on. We'd start drinking Sam's Cola. And nobody wants that to happen. You have to consider, that in many places coke is the drink of choice over that dastardly Water brand, so they have to keep it going. But I admit, Dr. Thunder is delicious. You might not be aware of how fickle many consumers (including ...