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Special Report on

Alcohol Advertising and Teens

alcohol advertising and teens special research report Photo by www.betweenthelines.net.au
Alcohol in Advertising Alcohol companies spend millions of dollars to advetize their products. Many of these advetisements are believed to be directed towards teens. They make alcohol look appealing and exciting.. They show alcohol as part of a carefree lifestyle,. Very few of the advertisements show any negative effects of the drug. Many companies endorse sports events and concerts, which also attract teens. On the flip side, some researchers state that there is no effect on alcohol use due to advertizing.. Either way, it is best to steer clear of shows with heavy alcohol advertising.. Alcohol in the Movies and TV One of ...
are very common fictionalized and personified animals, and can be found in almost every single kind of fiction. The following is an attempt to list and categorize all the bears that appear in all forms of fiction.
REVIEWS AND OPINIONS
Parenting Teens: Is Electronic Media Taking Over? « Sue Scheff Blog
More Than One-Third of Parents Concerned Teens’ Exposure to Media Hinders Parent/Child Communication about Dangers of Drug and Alcohol Use Teens Now Spend 53 Hours a Week Immersed in Electronic Media, More Difficult for Parents to Find Time To Talk ~ NEW YORK, NY – August 10, 2010 – New omnibus [1] research from the Partnership for a Drug-Free America shows that more than one-third of parents are concerned that TV (38 percent), computers (37 percent) and video games (33 percent) make it harder for them to communicate with their media-engrossed teens about risky behaviors, like drug and alcohol use.  The survey of more than ... market research, surveys and trends
Jean Kilbourne Addresses Advertising, Addiction & the Need for ...
Campus Calm had the opportunity to speak with lecturer and activist Jean Kilbourne on advertising, addiction and the need for media literacy in America’s schools. Jean Kilbourne is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. Her book, Can’t Buy My Love: How Advertising Changes the Way We Think and Feel, won the Distinguished Publication Award from the Association for Women in Psychology in 2000. She is also known for her award-winning documentaries Killing Us Softly, Slim Hopes, and Calling the Shots. Campus Calm: Students need to ... market research, surveys and trends

SURVEY RESULTS FOR
ALCOHOL ADVERTISING AND TEENS

Alcohol Advertising Reaching Too Many Teens On Cable TV
A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching. While previous studies have shown that the average adolescent is exposed to well over 200 alcohol ads on television each year, this is the first to demonstrate an association between ad placement and teen cable TV viewership. Cable TV attracts about 95 percent of all nationally televised alcohol ads. industry trends, business articles and survey research
Study Suggests Alcohol Ads Target Teens | LiveScience
The beer and spirits industries either deliberately advertise to underage children despite pledges otherwise, or they are really, really lousy at matching expensive ad time with the right demographics. This is the conclusion of a study to be published in the October issue of American Journal of Public Health, which found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The study could not prove nefarious intent. Maybe, upon reading the new study, alcohol marketers will be as red-faced as their intoxicated clientele, wasting hundreds of millions of advertising dollars ... industry trends, business articles and survey research
RELATED NEWS
More Than One-Third of Parents Concerned Teens' Exposure to Media Hinders ...
New omnibus(1) research from the Partnership for a Drug-Free America shows that more than one-third of parents are concerned that TV (38 percent), computers (37 percent) and video games (33 percent) make it harder for them to communicate with their media-engrossed teens about risky behaviors, like drug and alcohol use.  The survey of more than 1,200 parents also confirms that a quarter or more are worried that newer forms of media, including cell phone texting (27 percent) social networking sites, like Facebook (25 percent) and Twitter (19 percent) hinder effective parent/child communication about the dangers of teen ... market trends, news research and surveys resources
Voting for Pepsi Refresh grants begins
Several local organizations are vying for Pepsi Refresh Project grant money and they need your vote. If all of the organizations receive their allotted amount, it could mean $225,000 in aid for various projects in the Ouachita Parish area. Voters have until Aug. 31 to vote for the organizations: Seeker Springs, Family Promise of Ouachita and Families Can't Wait, a program co-sponsored by the Junior League of Monroe and Families Helping Families. Seeker Springs is hoping for a $50,000 grant to establish a professional therapy program for troubled teens on their rope course at the camp on Okaloosa Road in western Ouachita ... market trends, news research and surveys resources

INFORMATION RESOURCES

Alcohol Marketing and Advertising, A Report to Congress
alcohol advertising consist of adults aged 21 and over. ...... Most important, the format of questions posed to adults and teens differed in a manner that ... technology research, surveys study and trend statistics
Youth and Alcohol: Summary of Research--Alcohol Advertising's ...
Teenagers with high exposure to alcohol advertisements are more liely to thin it is okay for teens to drink. Atki and Block (1981) found this relationship ... technology research, surveys study and trend statistics
Alcohol Advertising Facts and Information
Cafiso, J., Goodstadt, M., Garlington, W., and Sheppard, M. Television portrayal of alcohol and other beverages. Journal of Studies on Alcohol , 1982, 43 , 1232-1243. Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth . Washington, DC: Center on Alcohol Marketing and Youth, 2002. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] * Center on Alcohol Marketing and Youth.
REAL TIME
ALCOHOL ADVERTISING AND TEENS
QUESTIONS AND ANSWERS
What leads runaway teens to become homeless? - Yahoo! Answers
When you think about running away, you probably imagine that there will be no more rules, no parent to tell you what to do, no more fights. Sounds great and exciting, right? In reality, running away is anything but fun. Kids and teens who run away face new problems like not having any money, food to eat, a safe place to sleep, or anyone to look out for them. People with no home and no money become desperate, doing anything just to meet their basic needs. Because of this, they often find themselves in risky situations that would be frightening, even for adults. Runaway kids get involved in dangerous crimes much more often than ...
Marketing to teenagers-? - Yahoo! Answers
I am supposed to do a PSA campaign targeting upper middle class white teenagers in virginia to stop drinking. My concept is; Swagger not stagger. The idea is to put stickies in school bathrooms, so that when the teen stands infront of it, it looks as though he is holding a bottle of booze and has vomit or drawing or somthing on his face that makes him look like an idiot. the tagline will be "swagger not stagger" I figure teenagers fear 1 thing the most; and that is looking like an idiot or being rejected. Can anyone make suggestions or reccomendations? im very out of touch with the teen culture at this point. thats really good, ...