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Special Report on

Alcohol Advertising and Youth

alcohol advertising and youth special research report Photo by
PEOPLE WERE DRINKING ALCOHOL long before the alcohol industry hooked up with Madison Avenue, but the beer, wine and liquor companies clearly believe advertising affects consumption patterns. Alcohol companies spend close to $2 billion every year advertising in the United States alone. From 2001 to 2007, they aired more than 2 million television ads and published more than 20,000 magazine advertisements. Such heavy advertising inevitably leads to heavy youth exposure. That so much of the industry's advertising is aired on programming, or published in magazines, with large youth audiences makes this problem much worse. From ...
raise your glasses? problems in britain
The blog for editorial consideration of topics from "a" to "z" to stimulate your further investigation and to draw your comments. Some blog readers are not going to like the latest news from Great Britain about alcohol and advertising. Get the issues straight. This information is not about legislating prohibition in the U.K., but about drinking alcohol in moderation and about the influence of advertising to produce more consumption of the product. One special concern is alcohol use by youth, but Great Britain wishes to see a drop in excess across the board. The Proposed British Ban on Alcohol Advertising ... market research, surveys and trends
effects of alcohol advertising on youth
Since the early days of television, advertisements have had a profound effect on nearly any person tuning into the media. Some of today’s advertisements have positive effects and some others have negative, sometimes very negative, effects. Throughout the years, advertisements have become more elaborate and complex aiming for one reason, attracting potential customers to buy the product. Most of the products being advertised today are considered “harmless”, but there are some that can have potential harmful consequences. One product being advertised, that is causing potential harm, is alcohol. Alcohol is not only harmful because ... market research, surveys and trends


Alcohol Advertising and Youth (Position Paper) -- Policy ...
Alcohol consumption remains a major public health problem among youth. About 81 percent of high school students drink alcohol, and 31 percent of high school students “binge drink” (consume at least five alcoholic beverages in a single sitting) at least once each month. 1 This consumption translates into significant morbidity and mortality. Motor vehicle accidents are the number one cause of death among those younger than 25 years old, and over 40 percent of these accidents are alcohol-related. 2 The second and third leading causes of death in this age group are homicides and suicides, 20 percent to 40 percent of which involve ... industry trends, business articles and survey research
Alcohol Advertising and Youth
Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. "While many factors may influence an underage person's drinking decisions, including among other things parents, peers and the media, there is reason to believe that advertising also plays a role." (Federal Trade Commission, Self-Regulation in the Alcohol Industry, 1999) 1 Parents and peers have a large impact on youth decisions to drink. However, research clearly indicates that alcohol advertising and marketing also have a significant effect by influencing ... industry trends, business articles and survey research
Around Largo in August
Itty-bitty splashtime, every Monday, Wednesday and Friday until Aug. 20, 9:45 a.m. until 10:45 a.m., Highland Family Aquatic Center, 400 Highland Ave. NE. Description: �Enjoy companionship of other parents and caregivers while children play together in a safe aquatic environment. Mom�s clubs are welcome! Ages 2 and under are free!� Call 518-3018. Arthritis Foundation aquatics program, every Tuesday and Thursday starting Aug. 3, 9:30 a.m. until 10:30 a.m., Highland Family Aquatic Center Description: �This class is taught by Arthritis Foundation certified instructors. Class is taught in shallow water with a stair step entry. No ... market trends, news research and surveys resources
Mosaïq cultural festival kicks off tonight
Whether you fancy music, art, dance or you're just looking for something to tire the kids out, downtown Moncton is the place you'll want to be, starting tonight. Alvera-Bayiyezako and the dance group The African Queens, seen here performing recently in Moncton at the celebration of the 50th anniversary of independence in the Democratic Republic of Congo, will perform tomorrow at the Dieppe Farmers Market in conjunction with Mosaïq. Mosaïq: Celebrating Our World, a three-day multicultural festival, celebrates the nearly 50 countries represented by residents of Moncton and the thousands of folks from ... market trends, news research and surveys resources


ALCOHOL REMAINS popular with American college
Empirical studies of alcohol advertising and youth fall into three categories. First, targeting studies attempt to docu- ment that advertising targets youth ... technology research, surveys study and trend statistics
Alcohol Advertising Facts and Information
Cafiso, J., Goodstadt, M., Garlington, W., and Sheppard, M. Television portrayal of alcohol and other beverages. Journal of Studies on Alcohol , 1982, 43 , 1232-1243. Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth . Washington, DC: Center on Alcohol Marketing and Youth, 2002. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] * Center on Alcohol Marketing and Youth. technology research, surveys study and trend statistics
Why do you think alcohol advertising is bad? - Yahoo! Answers
1) It encourages its (over)consumption, often to people not old enough to drink legally which causes physical, health, intellectual, mental and legal problems; 2) many of the alcoholic products advertised (in the US anyway) are of average quality at best. <- Old enough to buy and drink alcohol legally, smart enough to do responsibly. 2 months ago Asker's Rating: Asker's Comment: thanks There are currently no comments for this question. * You must be logged into Answers to add comments. Sign in or Register . Member since: December 06, 2008 Total points: 20119 (Level 6) Badge Image: I don&#039;t think ...
Why do Americans Reject Lowering Drinking Age by Large Margin?
The American Medical Association (AMA) first passed a resolution supporting abstinence from alcohol even before National Prohibition was imposed in 1920 and it has never rejected that resolution. Although the moderate consumption of alcohol is associated with better health and greater longevity than either abstinence or the abuse of alcohol, 1 the AMA remains a temperance-oriented organization. This may be because so many physicians see the consequences of alcohol abuse, although the vast majority of people drink in moderation that's beneficial to their good health. Biased and Unscientific Reports/Publications For whatever ...