Special Report on
Alcohol Advertising and Youth
Alcohol Advertising and Youth - Trends
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As is clear from the above, drawing conclusions about the effects of alcohol advertising is difficult. Advertising effects are hard to study in general, because there are so many different factors that influence how people respond to ads. There is the problem of saturation-if a high level of advertising already exists, a further increase won't make much difference, and small cutbacks won't have much of an effect either. There is the problem of pulsing - the influence of both advertising and ad saturation decays over time, so short pulses of ads followed by their absence may have more effect than simple increases in the ...
This artice is about the Center on Alcohol Marketing and Youth researching the Youth (age 12-20) and adults (above the legal drinking age of 21) and their exposure to alcohol advertising on television, radio, magazines, and internet. The research shows that in the U.S, alcohol companies advertise more where the youth are more likely to see then adults. It is disocvered that the youth exposed to alcohol advertising in various venues such as sporting events, broadcast, print or outdoor will have increased and heavier drinking among youth people. "Found that teens with alcohol use ... Read More
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