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Special Report on

Alcohol and Advertising

alcohol and advertising special research report Photo by static.guim.co.uk
A new Federal Trade Commission report on alcohol marketing and youth examines industry efforts to reduce the likelihood that alcohol advertising will target those under the legal drinking age of 21. It also announces a new system for monitoring alcohol industry compliance with self-regulatory programs. The report explains where alcohol suppliers spend their promotional dollars, provides data on compliance with the industry's advertising placement standard, discusses the status of external review of advertising complaints, and provides information about the Commission's education ...
“Jean Kilbourne’s work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture—advertising. We owe her a great debt.”
REVIEWS AND OPINIONS
Soccer Kids
There never were such enormous, rowdy crowds of soccer fans in the East Village. Now, every bar is overflowing with them. Nevada Smith's is compared to Studio 54. They're dressed in national-flag colors. They're lining up around the block to get into bars. They're parading and screaming and sitting in the middle of the streets. EV Grieve I know that plenty of people enjoy soccer, but it's never been like this before. It was in a few sports bars. It was on the crappy TV at an Italian-owned pizza place. All I can think is: It's a generational thing. Soccer wasn't really on the radar when I was a ... market research, surveys and trends
Industry documents reveal the truth about alcohol advertising
Although the content of alcohol advertisements in the UK is restricted, an analysis of previously unseen industry documents published on bmj.com today, finds that advertisers are still managing to appeal to young people and promote drinking. Professor Gerard Hastings and colleagues show that companies are “pushing the boundaries” of the advertising code of practice and warn that the UK system of self regulatory controls for alcohol advertising is failing. Hastings and his team analysed a sample of internal marketing documents from four alcohol producers and their communications agencies. The documents were made available as part ... market research, surveys and trends

SURVEY RESULTS FOR
ALCOHOL AND ADVERTISING

Alcohol Advertising Quiz - Topic Research, Trends and Surveys
"...teach kids how to spot online marketing strategies, protect their personal information and avoid online predators. The Target is You!: Alcohol Advertising Quiz (grades 6-8) NetSmartz Online and offline activities for kids and teens and accompanying activity cards for educators to use with those activities. Online Safety Quiz from SafeKids.com Seattle Public Schools Middle School Cyberbullying Curriculum TumbleBooks Library: Surfing Safely, and Little Red in Cyberspace Click on the TumbleBooks Library icon from the link above and search for the Surfing Safely and Little Red stories. Woogi World Mission statement: ... Latest ... industry trends, business articles and survey research
Kids, Alcohol and Advertising - Young Drinkers
(In 2002, alcohol sales in Canada totalled $14.5 billion. ..... vowed that their members would limit advertising to outlets where only 30 percent ... industry trends, business articles and survey research
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Cold Wings -- Is Buffalo Wild Wings Cooling Down?
Besides being one of the best growth stories in the group, the stock has also been one of the most volatile, which is saying a lot given the rollercoaster ride casual dining stocks have been on the last few years. Buffalo Wild Wings essentially sells a neighborhood sports grill & bar concept. It features Buffalo style chicken wings with 12 signature sauces, as well as burgers and other “bar” foods. The company’s first restaurant was founded in 1982 at a location near The Ohio State University campus. Today, Buffalo Wild Wings operates in 42 states, with 235 company-owned locations and 439 franchised ... market trends, news research and surveys resources
That's the spirit! Desserts featuring alcohol are perfect for summer
Kids don't have to have all the fun when it comes to sweets. Even without the oven, chefs are finding ingenious ways to add spirits to our sweets Sarah Magoon, pastry chef at Steak 954 in Fort Lauderdale, Fla.'s W Hotel, just added a bourbon-laced Summer Peach Shortcake to her ever-changing menu. Even without the oven, chefs are finding ingenious ways to add spirits to our sweets. At Taste Gastropub in Delray Beach, Fla., Chef Allen Susser spikes milkshakes with vodka and other spirits. Hedy Goldsmith, the pastry queen at Michael's Genuine Food & Drink in Miami, shares her recipe for Chocolate Chambord Sorbet. market trends, news research and surveys resources

INFORMATION RESOURCES

Youth and Alcohol: Controlling Alcohol Advertising that Appeals to ...
who study alcohol and advertising for their opinions on current alcohol advertising practices and their specific comments about the five selected ads. ... technology research, surveys study and trend statistics
Advertising Alcohol and the First Amendment - Starek
Good afternoon. I'm pleased to have the opportunity to talk with you about alcoholic beverage advertising and the Federal Trade Commission. (1) Since many of you are probably not familiar with the Commission and its law enforcement powers, I'll provide a brief introduction in the context of current concerns about alcohol advertising that, by placement or content, may appear to be directed to minors. Section 5 of the Federal Trade Commission Act ("FTC Act") prohibits both unfair and deceptive acts or practices in or affecting commerce. (2) The FTC's deception standard is set forth in the Commission's ... technology research, surveys study and trend statistics
Alcohol Advertising
The influence of alcohol beverage advertising on consumption and abuse is examined on the basis of scientific research and evidence. Advertising increases alcohol consumption, which increases alcohol abuse....right? WRONG. There is no solid evidence from either scientific research or practical experience that this theory of advertising is correct. A study by the Federal Trade Commission found that there is "no reliable basis to conclude that alcohol advertising significantly affects consumption, let alone abuse." 1 A United ...
REAL TIME
ALCOHOL AND ADVERTISING
QUESTIONS AND ANSWERS
Why is E3 not open to the public? - Yahoo! Answers
It would seem to me that would be the best thing that the gaming and computer industries would want.It would generate more of a buzz and there fore it would be more sales,and it would also allow the people that the games to state a problem that they may have but maybe over looked it. I was just thinking it would be easier to market to the people first hand instead of watching the tv or reading a magazine article. 1 year ago Oh I didnt know it got out of hand I never been to one. 1 year ago I see what you mean 1 year ago Wow just imagine those were adults doing this with there children watching. 1 year ago The few thousand people ...
Marcel Achard at AllExperts
a sensitively delicate comedy about circus and its clowns. The play set a pattern for the remainder of his plays, most of which can be considered as 20th Century reworkings of stock characters and situations from the Italian traditional Commedia dell'arte . The personages of Pierrot and Columbine are transported into modern-day settings and inserted into an occasionally mawkish or nostalgic love plot with equal doses of laughter mingled with pain and regret. These themes were expanded upon in two of his most popular plays of the period— 1929 's Jean de la Lune ( John of the Moon a/k/a The Dreamer ) and 1932 's