Special Report on
Alcohol and Advertising
Alcohol and Advertising - Trends
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As is clear from the above, drawing conclusions about the effects of alcohol advertising is difficult. Advertising effects are hard to study in general, because there are so many different factors that influence how people respond to ads. There is the problem of saturation-if a high level of advertising already exists, a further increase won't make much difference, and small cutbacks won't have much of an effect either. There is the problem of pulsing - the influence of both advertising and ad saturation decays over time, so short pulses of ads followed by their absence may have more effect than simple increases in the ...
At the present stage of our civilisation, the withdrawal of advertising (which some advocates of the Socialist State have demanded) would create enormous unemployment…the housewife in need of a parlourmaid would be at the mercy of registry offices…you cannot announce “Situations Vacant” by wireless!… parted lovers could breathe their affections in no Agony column…the lost dog or the pocket book dropped in a train must be mourned in vain… Everyone of us must acquire an unheard of expertness in the appraisal of commodities. We shall be at the mercy of the shopkeepers… What is more ... Read More
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ALCOHOL AND ADVERTISING
Drugs, Alcohol, and Exercise
Institute Drugs and Alcohol: Job
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