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Many people and businesses are now aware of the potential value that social media tools can add to their image and business, but few seem to know how to go about it. The “what” and the “where” are fairly obvious; the “how” is trickier. Here is a hint: ENGAGE your audience. To “participate” in social media using sites such as Twitter or Facebook, but refrain from generating and responding to discussion would be a waste of precious time and resources. Brian Solis , a public relations expert, introduced the concept of engagement in his recent book: Engage: the Complete Guide for Brands and Businesses to Build, Cultivate, and ...
That’s the question our group tackled this term, as the odds are currently stacked against recent college grads looking for full-time work after graduation. The statistics are grim: 85,000 jobs were lost in the United States in December 2009. During that same year, less than half of recent grads were working in a job that required a college degree. (cite) Facing statistics like those, many college students and recent graduates wonder: How will I ever find a job? While it may take a little work, it’s certainly not impossible to find a job. Our goal was to equip students with the tools ... Read More
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