Special Report on
Ambient media advertising
Ambient media advertising - Trends
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If I think of some of the most profound and memorable campaigns I have seen they stem from well executed simplistic ideas. Experiential, outdoor, guerrilla, viral, online and mobile digital are the crafty, unconventional mix of the marketing underworld. More and more these disciplines are coalescing to form cutting-edge campaigns that penetrate saturated markets and reach further into personal consumer spheres. A recent Microsoft Advertising report illustrated that the most successful campaigns are ones that “exploit the relative strengths” of the media they deploy and “create natural links to maximise engagement”. For me, this ...
Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. A decline in the power of traditional media. A greater demand for point-of-sale communications. Its ability to offer precise audience targeting. Its general versatility. Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in ... Read More
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