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Special Report on

American Advertising Agencies

american advertising agencies special research report Photo by www.brandweek.com
or working on your own, it's important to research advertising and cultural trends to understand the best way to successfully execute your advertising campaign. Effective advertising through African American ads requires research of recent demographic trends, marketing trends and an understanding of cultural connections. For example, reach out to the African America populace by marketing in popular African American magazines or during TV shows with an African American focus. Consider these possibilities to help you: 1. Choose the hottest current markets to place your business's African American ads. 2. Tap into ...
for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations , non-profit organizations and government agencies. Agencies may be hired to produce an advertising campaign .
REVIEWS AND OPINIONS
IAB introduces new set of guidelines to 'demystify' online advertising
The Interactive Advertising Bureau (IAB) has introduced a new set of guidelines for online advertisers to help navigate the interactive-ad market, and work easily with ad networks and exchanges, CNet.com reported last week. The final version of " Networks & Exchanges Quality Assurance Guidelines " aims to bring clarity and transparency to the world of interactive advertising by standardising the information ad networks and exchanges provide to advertisers and agencies, BtoBOnline.com reported. The IAB is a trade association comprising more than 460 media and technology companies responsible for selling 86 percent of ... market research, surveys and trends
Association of Hispanic Advertising Agencies (AHAA) Questions ...
the world’s largest home improvement specialty retailer. The Hispanic advertising agencies — many small businesses — invested significant time, resources and funds only to realize the process may have been disregarded in the final selection. AHAA is very concerned about the circumstances surrounding the controversial decision, the process, and the broader implication of these events. Corporations are recognizing the potential revenue possible in targeting the nearly $1 trillion in Hispanic buying power but they are failing to recognize the superior insights, innovation and results delivered by Hispanic-owned ... market research, surveys and trends

SURVEY RESULTS FOR
AMERICAN ADVERTISING AGENCIES

ASIAN-AMERICAN
billion in 1990 to $253 billion in 2001. Over the same time period, the buying power for .... which is nearly 50 percent of the total U.S. Asian-American population. .... TOP 10 ASIAN-AMERICAN ADVERTISING AGENCIES BY U.S. REVENUE, 2003 ... industry trends, business articles and survey research
Capitalist Promotion Meets Communist Regulation: Advertising ...
The rapid growth of China's advertising market will attract worldwide interest. However, regulatory and cultural differences compounded by dynamism make this market particularly difficult to fathom. This article examines the government's purpose and role for the media and advertising, and explores the complex relationship between advertising agencies and the media. Awareness of such distinctions is essential for firms that are considering entering the Chinese market through a variety of channels, from direct sales through agency relationships, because all involve promotion of the goods or services to local consumers. ... industry trends, business articles and survey research
RELATED NEWS
Bite Me! on screen
takes over the NFB Mediatheque Saturday and Sunday, has a mission to make you change the way you see yourself – or at least how you see the way others see you. The festival is dedicated to “exploring issues of body image, media (re)presentation, identity and advocacy through creative mediums”, and founder/director Jill Andrew and programming director Aisha Fairclough have assembled two days worth of   documentaries intended to do just that. After a daytime component aimed at girls from 12 to 18 years old (parents can e-mail for more information), the serious stuff kicks off Saturday at 4:30 pm with Killing ... market trends, news research and surveys resources
IAB Tells Congress Privacy Bills May Harm Business and Consumers
Testifies on Privacy Legislative Drafts, Champions Industry Self-Regulation, Raises Serious Concerns About Current Proposals WASHINGTON--( BUSINESS WIRE )--The Interactive Advertising Bureau’s Mike Zaneis, Vice President of Public Policy, testifies before the U.S. Congress today to express the advertising industry’s serious reservations about two legislative proposals that jeopardize the Internet and the interactive advertising that has made possible an explosion of new information, communications and entertainment. On July 19, Illinois Representative Bobby Rush, Chairman of the ... market trends, news research and surveys resources

INFORMATION RESOURCES

Standards of Practice of the American Association of Advertising ...
To these ends, the American Association of Advertising Agencies has adopted the following Creative Code as being in the best interests of the public, ... technology research, surveys study and trend statistics
Advertising and Public Relations Services
Competition for jobs will be keen, because the glamour of the industry traditionally attracts more jobseekers than there are job openings. California and New York together account for about 19 percent of firms and 28 percent of the workers in the industry. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Goods and services. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell ... technology research, surveys study and trend statistics
American Advertising: A Brief History
Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The ...
REAL TIME
AMERICAN ADVERTISING AGENCIES
  1. profile image GeekSoapBox I'm at 4A's | American Association of Advertising Agencies (405 Lexington Ave, 18th Floor, btw 42nd & 43rd, New York). http://4sq.com/9QpYT7
  2. profile image MrSocialGuy American Association Of Advertising Agencies - http://lnk.ms/9ZRdm
  3. profile image Metissestyle U.S. Market for Multicultural Women: How African-American, Latina ... http://ow.ly/18e7SR
QUESTIONS AND ANSWERS
Google Answers: African-Americans in Advertising
There are substantially more African-Americans in TV commercials than there were 5 years ago. Is there a major advertising agency now headed by an African-American? Is there a significant contributing factor responsible for the dramatic increase in African-Americans in commercials now? Hello dlinwa-ga, According to Black Enterprise Magazine, the largest African American owned advertising agency is Globalhue, with annual billing of $400 million. BlackEnterprise.com 2005 B.E. Ad Agencies Globalhue ...
Google Answers: Toyota Advertising
Hello, zbbrox-ga! I have compiled some information on Toyota's advertising campaigns over the past several years. Advertising Campaigns *********************** Toyota: an advertising campaign to watch: “Using streaming technology from Klipmart Corporation, Toyota is targeting consumers researching auto purchases with an online video ad campaign running on automotive Websites. Toyota and its ad agency Saatchi & Saatchi developed the 10-second java-based spot for the annual Nationwide Clearance Event from now through September 3, 2002. The online video ad reinforces the overall campaign and enhances the ...