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Special Report on

American Advertising Federation

american advertising federation special research report Photo by farm4.static.flickr.com
The goal of the Advertising Education Foundation of Houston is to make sure that Houston has available the best young communications talent in the nation. We do this primarily by supporting education through the awarding of scholarships to deserving college students Five of the seven 2008 AEFH scholarship winners attended the award ceremony. Shown left to right, Jay Janecek, Chair AAFH; Liang Shi; Tory Tompkins; Robin Wells; Sebastian Reeve; Tricia Rosetty; Bill Courtney, Chair AEFH. Not pictured are scholarship winners Cara Forsythe and Nicole Thomas.     On May 21, 2008 the Advertising Education ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
HispanicTips » » Alex López Negrete Inducted to the American ...
The Tenth District of the American Advertising Federation announces the Southwest Advertising Hall of Fame Class of 2010 with seven new honorees, among whom will be Alex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications, Inc., in Houston, Texas. López Negrete  will be joining the ranks of elite men and women, who have distinguished themselves in their careers, have contributed to the betterment of advertising and its reputation, and who have made volunteer efforts outside the workplace. “I’m absolutely honored and humbled to be included among these extraordinary executives in this class of ... market research, surveys and trends
Wunderman Celebrates Their Father's 90th Birthday « Wunderman ...
Lester Wunderman, Advertising Legend, Responsible for Many Marketing Innovations Has Spent over Half a Century in the Industry NEW YORK, June 22, 2010 – The man known to many in the advertising industry as the “Father of Direct Marketing,” Lester Wunderman , turns 90 today. Lester Wunderman, who serves as chairman emeritus of the company that bears his name, has forged a career that reads like a list of firsts. Wunderman and his agency are responsible for the magazine subscription card, loyalty rewards programs and the toll-free 1-800 number. Mr. Wunderman continues to come into the office each day where he meets with clients ... market research, surveys and trends

SURVEY RESULTS FOR
AMERICAN ADVERTISING FEDERATION

AAF-Marketing Communications Agency Network
Good afternoon and thank you for welcoming me. I am a grateful visitor and appreciate your hospitality. Thanks especially to Dave Wilson, who worked so hard to make this event successful. It's clear the Marketing Communications Agency Network knows what to do and is doing it. And that's why I'm excited to be here this afternoon. I want to talk with you about three areas that I think need special attention. First is the need for marketers to better integrate traditional and online media opportunities. Second is how we monetize advertising opportunities on the Internet, specifically on social networking sites. And ... industry trends, business articles and survey research
Abstracts: Advertising: survey showing corporate executives' tepid ...
An American Advertising Federation-commissioned survey shows most executives are neutral about the effectiveness of their advertising spending. The average predicted increase for ad budgets was 4.6 percent per year according to the survey. Executive officers ranked ad services' importance just ahead of legal, but well below product development, planning, and public relations. This has prompted the ad industry to move ahead with its own campaign to raise awareness among budget decision-makers of the value of advertising. Carmichael Lynch, Minneapolis, offering it's services pro bono, will have a budget of $12 mil. ... industry trends, business articles and survey research
RELATED NEWS
Ancestry.com Wins Five National Silver ADDY Awards
PROVO, Utah, June 22, 2010 /PRNewswire via COMTEX/ -- Ancestry.com, the world's largest online family history resource, has won five National Silver ADDY Awards for the five TV commercials in its My Story campaign. Each 60-second commercial tells the story of an American who made an amazing family history discovery on Ancestry.com. The ADDY Awards are the world's largest advertising competition, and are conducted by the American Advertising Federation, a not-for-profit industry organization. Created in-house by Ancestry.com, working with Director Jeffrey DeChausse of Boxer Films, the My Story campaign took Ancestry.com ... market trends, news research and surveys resources
Wunderman celebrates its founder's 90th birthday
Lester Wunderman, advertising legend, responsible for many marketing innovations, has spent over half a century in the industry. The man known to many in the advertising industry as the "father of direct marketing", Lester Wunderman, celebrates his 90th birthday on Tuesday, 22 June 2010. Lester serves as chairman emeritus of the company that bears his name, has forged a career that reads like a list of firsts. Lester and his agency are responsible for the magazine subscription card, loyalty rewards programmes and the toll-free 1-800 number. Lester continues to work at his New York office daily where he meets with ... market trends, news research and surveys resources

INFORMATION RESOURCES

NW Suite - American Advertising Federation 1101 Vermont Ave. NW ...
American Advertising Federation. O. Burtch Drake. President & CEO. American Association of Advertising Agencies. Robert Liodice. President & CEO ... technology research, surveys study and trend statistics
American Advertising Federation Responds to FCC Study Into ...
WASHINGTON, DC, January 13, 1999�The American Advertising Federation (AAF) today announced it would convene a blue-ribbon task force of advertisers, agencies, and media companies to look at ways to promote equity in media buying and selling, including the feasibility of a voluntary code of conduct. A study released today by the Federal Communications Commission (FCC) indicates radio stations that target minority listeners earn less advertising revenue per listener than stations that air general market programming. The report attributes the disparities to a variety of factors including economic efficiencies resulting from common ... technology research, surveys study and trend statistics
American Advertising Federation at SIU
uccess often starts with having an opportunity. The collegiate chapter of the American Advertising Federation gives its members the opportunity to meet new people and make new friends with others who share an interest in the various communication fields. Our members are not just journalism students, but radio, television, photography, graphic design, marketing, English, and public relations majors. AAF members gain experience working with others as a team on projects as small as bake sales or as large as the National Student Advertising Competition. You'll have the chance to develop your abilities through workshops, speaker ...
REAL TIME
AMERICAN ADVERTISING FEDERATION
  1. profile image HowardU Howard Alumna, Constance Frazier, Named COO of American Advertising Federation. Read more at www.Howard.edu http://fb.me/BMBynLME
  2. profile image jay_aafh Local ad man, Dwight Douthit has been appointed to the American Advertising Federation (AAF) national board of... http://fb.me/BASKVjNl
  3. profile image MichelleTennant Today I'm a key note speaker for the American Advertising Federation (Asheville) so if you can't come, at least sign u…http://lnkd.in/ZQW7mx
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QUESTIONS AND ANSWERS
Marketing: re:, homework question, marketing advertising
I can answer questions or help clarify information relative to advertising, marketing and design issues. The development of an ad campaign or how best to approach writing an article or ad, proper use of various media and when to hire an expert for your marketing are questions I welcome. Experience I have over 20 years in the managment and creation of advertising and marketing campaigns in all media. The development of concepts, copywriting, creative and art direction, and when to incorporate other elements of the marketing mix such as public relations and research. Organizations International Association of Business ...
Google Answers: Toyota Advertising
Hello, zbbrox-ga! I have compiled some information on Toyota's advertising campaigns over the past several years. Advertising Campaigns *********************** Toyota: an advertising campaign to watch: “Using streaming technology from Klipmart Corporation, Toyota is targeting consumers researching auto purchases with an online video ad campaign running on automotive Websites. Toyota and its ad agency Saatchi & Saatchi developed the 10-second java-based spot for the annual Nationwide Clearance Event from now through September 3, 2002. The online video ad reinforces the overall campaign and enhances the ...