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Amobee Media Systems
Amobee Media Systems - Trends
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Global mobile subscriptions surpassed 4bn at year-end 2008 and are expected to approach 6bn by 2013, making mobile services an extremely relevant platform for advertising for mass audiences. The author believes that using mobile services as an advertising medium creates a new revenue stream for telecom operators as well as for technology enablers and content developers. Furthermore, mobile advertising will play a key role in driving usage of paid mobile data services. Mobile Advertising in Emerging Markets looks at mobile advertising initiatives and the revenue potential in emerging markets, with a particular emphasis on Brazil, ...
Amobee Media Systems,�a specialist in mobile advertising services for carriers, has acquired mobile advertising agency RingRing Media to connect the supply side with the demand side. The acquisition brings Amobee one step closer to fulfilling its long-term vision�of creating the industry�s largest mobile advertising exchange connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale. Terms of the deal were not disclosed. �We can see the market on the supply side and the demand side�on the supply we have connections to big publishers and ... Read More