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Analyzing Advertising in Print
Analyzing Advertising in Print - Trends
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Facebook has two main advertising revenue streams: self-serve ads, which are managed by advertisers and can be precisely targeted, and large brand ad campaigns, which feature inventory like fan pages that are unique to Facebook. We have previously written about Facebook's self-serve ads, which are gaining steam but may have much less potential than a lot of people think. In this post, we focus on the large brand campaigns. Various large and small Facebook brand advertisers we spoke to said the following: Branding campaigns typically cost about $10 CPM (though Facebook asks for more). The size of buys varies ...
By dissecting layout techniques, analyzing advertising in print can unveil the psychology of ads and lead to better ad creation. Here are eight elements to examine. Long a staple in advertising, print advertising enjoys a reputation as being one of the most creative forms of advertising. As audiences are responding less to television advertising, and many of the print advertising techniques are enjoying a new life online, by dissecting layout techniques, analyzing advertising in print can unveil the psychology of ads and lead to the creation of better ads. Analyzing advertising in print ... Read More
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ANALYZING ADVERTISING IN PRINT
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