Special Report on
Anti-Drug Advertising - Trends
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The number one goal of The National Drug Control Strategy is to Educate and enable Americas youth to reject illegal drugs as well as alcohol and tobacco. One of the objectives in support of that goal includes, Pursue a vigorous advertising and public communications program dealing with the dangers of drug use by youth. Under the Treasury-Postal Appropriations Act of 1998, Congress approved funding (P.L. 105-61) for a national media campaign to reduce and prevent drug use among young Americans. Pursuant to this act, the Office of National Drug Control Policy (ONDCP) launched the ...
It looks like Congress will be giving Drug Czar John Walters a big lump of coal for Christmas this year. A major congressional spending bill slashes funding for anti-drug advertising down to $60 million for next year, a 40% reduction from this year's $99 million. Try as he might to spin the failure of his advertising campaign, the Drug Czar is just going to have to face facts: everyone knows the ads don't work and Congress is on pace to kill the program entirely within a few years. For those who've been paying attention, it comes as no surprise that Congress is ... Read More
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Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs