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“My personal experience is that most agencies are social media posers. They do not embrace social media for their own agencies yet recommend it for clients.” agency search consultant, Hank Blank, Blank and Associates Forrester’s recently projected social media marketing spend to increase at an average of 34% a year through 2014. But Marketers are still finding it difficult to locate the ad agencies that are credible and capable within the social media arena. According to Forrester’s research , marketers don’t trust traditional agencies to run their social media campaigns, but neither do they trust interactive agencies their ...
When I was in Shanghai a few of weeks ago, I was invited to sit with some of Asia’s top bloggers to listen to an interactive marketing agency explaining their social media marketing strategy. There was much talk about creating conversations through blogger outreach and, I guess, the idea was to be transparent about what they did and how they acted with new media publishers. Earlier in the day, some of those bloggers had spoken in the same room on a panel about their sites. There were young men and women from across the pacific region – from places like Australia, Singapore and Japan ... Read More
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