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Articles from Advertising Age

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A weekly trade newspaper that covers all aspects of the advertising business in the U.S. Provides news and information about the industry and the economy. Produces special annual reports in a number of areas, including salary surveys and financial rankings of agencies.. Copywriting lessons from 'Beowulf' and Mother Goose.(Columns)(Coca-Col... August 25, 2008 McDonald's could sniff out new ground with Yappy Meals.(McDonald's Cor... August 25, 2008 Online-video ads lag behind.(News)( article) August 25, 2008 Huffington, Silverstein to ambush GOP convention.(News)(Grand Old Part... August ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
Excercise 4
A.The management of applause and laughter in live political interviews. B. Body horror on the internet: US soldiers recording the war in Iraq and Afghanistan. 2.Articles from Communication Law & Policy Journal concerning a regulated communication industry. A. Rethinking Criminal Libel: An Empirical Study. ... market research, surveys and trends
Rethinking the concept of consumer intent
and started out by describing an "awareness funnel" that took walked through a shopper's first moment of truth with an item -- from becoming aware that the product existed to actually purchasing it. It looked like this: / \ / \ <- SALES /_____\ / \ <- IDENTIFICATION /_________\ / \ <- PREFERENCE /_____________\ / \ <- PERCEPTION /_________________\ / \ <- RECALL /_____________________\ / \ <- RECOGNITION /_________________________\ / \ <- AWARENESS /_____________________________\ As I was reviewing some old blog ... market research, surveys and trends


Once considered a glamorous, creative and positive influence on American popular culture, the advertising business has changed so dramatically it is almost unrecognizable today. Veteran journalist Joe Cappo uses a personal approach and an historical perspective to explain the problems advertising is facing. Two decades ago, some 20 major agencies, all independent and competing against each other, developed innovative, memorable campaigns for a variety of consumer products. But those days are over. Today, four global marketing communications holding companies control 55% of marketing expenditures. This consolidation curtailed ... industry trends, business articles and survey research
5 Blogs Before Lunch: Branded Entertainment
Since the early 1970&#39;s Miller Lite has been successful with marketing that uses masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller&#39;s "Great Taste...Less Filling!" advertising campaign was ranked by Advertising Age as the 8th best advertising campaign in history. Miller Lite continues to celebrate macho light beer drinkers in it&#39;s latest campaign: "Taste Greatness"  But times have changed, and Miller&#39;s ads targeting male drinkers are only a fraction of the strategy, according to Brandweek . MillerCoors is also ... industry trends, business articles and survey research
Advertising Age: Your Online Source for Marketing and Media News
LONDON ( -- Rupert Murdoch's experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand's market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2. But audience numbers may not be the singularly important measure that they once seemed to be on the web; they certainly won't be for The Times in its new experiment. And The Times' effort is only a beginning. The current Times paywall is essentially an 'all or nothing' offering, shutting ... market trends, news research and surveys resources
Apple's first iAds hit the iPhone
As planned, iAds debuted on iOS 4-based devices on Thursday, with the first examples of Apple's program enabling advertisers to present interactive ads directly within iOS apps. Engadget has Dove's entry , starring Major League Baseball's Albert Pujols and Andy Pettitte. There's also a YouTube video of Nissan Motor's interactive campaign for the new electric Leaf. It's essentially the same as the Leaf ad Steve Jobs demonstrated at its Worldwide Developers Conference last month. As promised, the ads are embedded into iPhone applications, and when clicked, they appear as a window within the app. iAds ... market trends, news research and surveys resources


Biographical Sketch
(Contains packaging articles written by and about Irv Koons. Includes articles from Advertising Age, Industrial Design, the Macaroni Journal, ... technology research, surveys study and trend statistics
Food Advertising and Marketing Directed at Children and ...
© 2004 Story and French; licensee BioMed Central Ltd. This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as ... technology research, surveys study and trend statistics
The Advertising Age Encyclopedia of Advertising
This is only one of several articles in the Encyclopedia of Advertising that ... draws heavily on key sources—the archives of Advertising Age and the ...
Business ideas for small business and home business. Advice, start ...
Whether you are launching a business, event or a new product, you have to give the impression you know what you�re doing from the get-go. Otherwise no one is going to spend their hard-earned dollars with you. Here are ten ways you can create a professional marketing image on the cheap. 4 Secrets for Selling Value Instead of Price Are your customers worried about price and not seeing the value of your product or service? Here are four secrets that can help you sell on value so that price is no longer an issue. 10 Ways to Grow Referrals in Less Than 10 Minutes a Day While most businesses are spending enormous amounts ...
Google Answers: Beavis and Butthead
I need media responce to the early 90&#39;s popularity of MTV&#39;s Beavis and Butthead. I&#39;m looking, in particular, for reviews from influential media. I need at least 3 articles from trade magazines (Broadcasting, Television Age, Variety, Television Quarterly, Sponsor, Advertising Age, Adweek, American Cinematographer, Film and Video, or Electronic Media) and 3 additional sources from popular magazines (TV Guide, NY Times, Time, etc.) The name of the magazine, date, and title of article are nescessary. Greetings, hobbes! Who would have thought that such an unlikely duo could engender such serious ...