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NEW YORK (AdAge.com) -- Twitter prides itself on taking the true pulse of cyberspace. Trend-watch on Google, the thinking goes, and you're behind the curve. Trend-watch on Twitter, and you're jacked into right now ! WORLD TRAVELER: When Matt Mayer's not making sense of tweets, he explores the world (here he's in North Korea). Only problem is, right now, as seen on Twitter, is increasingly a total mess. Part of the issue is that the universe of Twitterers has grown so rapidly that the baseline noise in the signal-to-noise ratio sometimes gets almost deafening. Another problem is that Twitter recently revamped ...
each one showing a different video. Each box has a code so that viewers can vote via SMS for their favorite show. In the case of Revver videos, Revver will pay a percentage of the SMS revenues to each video creator. I’m assuming that videos getting lots of SMS votes, will be aired more often to create even more revenue. Judging from the success of shows like “America’s Funniest Videos,” the success of the idea seems guaranteed . It’ll make for a great time-waster and sure beats channel surfing. It will initially lack advertising, though a good idea would be to ... Read More
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