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Special Report on

Attention-Deficit Advertising

attention deficit advertising special research report Photo by farm1.static.flickr.com
is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a ...
airs in the United States and has 2.5 million unique listeners a week. In 2008 and 2009, Talkers Magazine named Hartmann the tenth most important talk show host in America, defining him as most important progressive host (the nine above Hartmann being conservatives). Hartmann's article "Talking Back To Talk Radio" became part of the original business plan of Air America Radio . He replaced Al Franken on the network on February 19, 2007. On March 1, 2009, Hartmann moved syndication of his show from Air America to the former Jones Network, now owned by Dial Global (which also syndicates Neal Boortz , Ed Schultz , ...
REVIEWS AND OPINIONS
FDA Speech Regulators' Counterproductive Crackdown on Disease ...
Producers and users of prescription drugs have a shared interest in the communication of information about medications and the types of conditions they treat.  According to the Food & Drug Administration (FDA), however, communications such as patient brochures should not include information about a specific medical condition and the attributes of an applicable drug treatment.  Is such a limitation in the best interests of public health? FDA has taken this position twice in the past two years, first in the fall of 2008 and again this past June.  In September 2008, FDA’s Division of Drug Marketing, Advertising, and Communications ... market research, surveys and trends
From HSI — More “Aggressive Advertising” and Truth in Pricing ...
That Dow Jones headline probably made a few people choke up as they imagined the selfless generosity of drug companies. Why, they actually GIVE their product away! That is so generous! In 2005, the industry spent $18 billion on free samples. Free! And in 2007, five companies (Pfizer, Merck, Lilly, Baxter, and Abbott) collectively spent about $3 billion on 240 million samples. Again: free of charge. Go on! Take ‘em! Enjoy! So how can these guys make any money when they give so much of their product away? Easy. They cook the books. But it’s like going to Benihana –-they cook them right in front of you. ... market research, surveys and trends

SURVEY RESULTS FOR
ATTENTION-DEFICIT ADVERTISING

Another poll shows Lynch below 50 percent in reelection bid ...
A fourth consecutive poll of the New Hampshire governor's race shows Democratic incumbent John Lynch falling short of the 50 percent mark in a head-to-head match-up Republican candidate John Stephen. NOTE: This story is no longer part of UnionLeader.com, but remains available in our NewsBank archive. For the full text of a story that is more than 30 days old, please type a keyword and/or the date into the NewsBank form below. That archive excludes Associated Press stories. New Hampshire Union Leader and Sunday News from September 1989 to the present While there is no fee to search the Union Leader archives, a fee will ... industry trends, business articles and survey research
41% Fine With Budget Deficit If Taxes Are Cut - Rasmussen Reports™
« If you really want to know what people in America think, you can't find a better place to look than Rasmussen Reports « -Susan Estrich « If you have a choice between Rasmussen and, say, the prestigious N.Y.Times, go with Rasmussen! » -Mickey Kaus, Slate Magazine « Rasmussen has become a driving force in American politics. » -Washington Post « With his up-to-the-second published polls, Scott Rasmussen has revolutionized the way politics is practiced in America. » -Dick Morris President Obama has now turned his attention to the ballooning federal budget deficit, but a new Rasmussen ... industry trends, business articles and survey research
RELATED NEWS
California shouldn't fall behind on license plate advertising
is widely quoted as saying that there is "nothing as powerful as an idea whose time has come." The time for advertising and sending messages to motorists traveling along California's highways came long before I introduced SB 1453, which The Times pilloried in its July 9 editorial, "What's wrong with this picture?" Blinking, scrolling, flashing billboards already beam advertisements to passing motorists on California's freeways. Vanity and environmental license plates tell motorists who you are, what you like and where you are from. Digital license plate frames that allow motorists to flash ... market trends, news research and surveys resources
The 'Mad Men' Lesson: Buzz Lights Up a Network
’s Don Draper: He’d make one hell of a cable programmer. Take this bit of advice he passed along in a season two episode: “Success comes from standing out, not fitting in.” That philosophy has worked well the past few years, as advertising-supported cable has been rich with shows that both stand out and earn Emmy gold, from FX’s The Shield to AMC’s Mad Men and Breaking Bad . In the short run, networks are losing money by paying a steep price for production and promotion, dollars that aren’t being recouped even by the higher advertising revenues commanded by original programming. But over the long run, such series ... market trends, news research and surveys resources

INFORMATION RESOURCES

Making Clever Ads Work: Overcoming 'Attention Deficit Disorder'
Max Sutherland is author of the book 'Advertising & the Mind of the Consumer' ... 'clever' ads are particularly vulnerable to 'attention deficit disorder'. ... technology research, surveys study and trend statistics
NIMH · Attention Deficit Hyperactivity Disorder (ADHD)
Attention deficit hyperactivity disorder (ADHD) is one of the most common childhood disorders and can continue through adolescence and adulthood. Symptoms include difficulty staying focused and paying attention, difficulty controlling behavior, and hyperactivity (over-activity). ADHD has three subtypes: 1 Predominantly hyperactive-impulsive Most symptoms (six or more) are in the hyperactivity-impulsivity categories. Fewer than six symptoms of inattention are present, although inattention may still be present to some degree. Predominantly inattentive The majority of symptoms (six or more) are in the inattention category and fewer ... technology research, surveys study and trend statistics
Prescription of Stimulant Medication for Attention-Deficit ...
Attention-deficit hyperactivity disorder is the most commonly diagnosed behavioral .... of the physician, consumer advertising, the severity of the child's ...
REAL TIME
ATTENTION-DEFICIT ADVERTISING
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QUESTIONS AND ANSWERS
Musical Composition, Theory, Songwriting, and Singing: DEMO ...
I have been an amateur songwriter for the last 15 years. I currently write and record part time now, from my home studio. I record by myself, playing and recording all the instruments, as well as singing all the vocal lines. I have co-written with many people and can answer songwriting question relating to rhyme, demo recording techniques and music theory. Specifically in rock, pop and country music. I can offer advice on equipment selection and recording techniques for the amateur home enthusiast. I am willing to listen to, and critique, demos of amateur songs without fee. Experience I have written and recorded for over 15 ...
Marketing strategy for promoting foreign Corporate bonds in the ...
I am working on behalf of a rapidly developing, stable Asian country, which is looking at raising funds to finance infrastructure projects back home by selling high-yielding (11 - 13% per annum) corporate bonds in the Middle East. My questions are: 1] What marketing strategy works best for attracting, or drawing the attention of Gulf-based financial institutions & investors? 2] What product factors related to overseas corporate bonds would appeal most to investors in this category (besides good financial returns?) Any suggestions / advice / guidance woule be most appreciated! Thanks! posted 4 months ago in Advertising , ...