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Special Report on

Attention to Newspaper Ads

attention to newspaper ads special research report Photo by
Is it alone the only way to get the word out about your product, service or brand to large groups? Is it also the most efficient/cost effective? The answer seems to be yes to both questions with a caveat -- that it be integrated with other, deeper conversations. Advertising has not gone away. Despite the fact that consumers -- and prosumers (thanks, J. Jaffe ) -- say they have learned to avoid most forms of marketing to and at them, advertising spending by marketers is slated for big increases in 2008. As you can see from the charts included, two of the areas where the projected increases are greater are online -- including ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
Advertising Trends- Changing the Advertising Landscape
Do you think that advertisements are no long as result oriented as they used to be a few years back? Let’s get to the root of such a thought. You have spent a lot to create an advertisement for your product or service but the ad is not working. You must be wondering what is keeping the audience to watch your ad on TV or hearing it on the radio. Do you think people are paying least attention to newspaper ads? Are you convinced that only Internet ads are effective these days? However reality portrays a different picture. Response to TV or radio ads has not stopped. In fact newspaper has not lost much of its audience. Other than ... market research, surveys and trends
A Chicago-based media company launches a Hispanic ad initiative ...
This week The Chicago Tribune Company launched an initiative intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising. Tribune Hispanic is a “cross-platform national media solutions group,” the Chicago-based media giant said in its announcement. The Chicago Tribune Company said it already reaches 1.7 million Hispanic consumers every week through its Spanish-language print and online properties. Thoser are the daily “Hoy” (Today) in Chicago; its weeklies Hoy Los Angeles, El Sentinel Orlando and El Sentinel South ... market research, surveys and trends


Print is still king: Only 3 percent of newspaper reading happens ...
All generally accepted truths notwithstanding, more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience attention is only a bit more than 3 percent. That’s my conclusion after I got out my spreadsheets and calculator out again to check the math behind the assumption that the audience for news has shifted from print to the Web in a big way. This exercise was prompted by recent posts by John Duncan of Inksniffer , in which he argues that “internet metrics substantially exaggerate the importance of the newspaper web audience.” Duncan (who seems ... industry trends, business articles and survey research
Nation & World | Millions of unemployed may never recover ...
Despite recent job gains, one grim statistic casts a long shadow over the recovering economy and the futures of more than 6 million workers: Fully 44 percent of the nation's 15 million unemployed have been out of work for more than six months. By Tribune Washington bureau and The Washington Post   Sen. Tom Coburn, R-Okla., a deficit hawk Jobless-benefits fight today The unemployment benefits of hundreds of thousands of Americans may hang in the balance today. Senate Democrats hope to overcome a filibuster on a bill that would extend jobless benefits, subsidies for the COBRA health-insurance program and federal flood ... industry trends, business articles and survey research
Congress: CBO says energy bill would cut deficit by $19B
"Senator John F. Kerry’s signature energy and climate change legislation would cut the deficit by $19 billion, according to an estimate released yesterday by the Congressional Budget Office," the Boston Globe reports. "The legislation faces strong opposition from Republicans and some Democrats from energy-producing states, but the report gives the Massachusetts Democrat and his allies a compelling financial argument amid concerns about the implications of a burgeoning deficit." "A conservative environmental group is arguing in new television and radio spots that a Democratic cap-and-trade proposal ... market trends, news research and surveys resources Have You Heard Of Us?? Hope So!! SFAZ,LFBG,THTI ...
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Selling Against the Competition - Slide 1
Feb 16, 2010 ... People only pay attention to newspaper ads when they decide to buy (papers don't create brand awareness or create product demand) ... technology research, surveys study and trend statistics
How to Buy Space and Send Materials for A Newspaper Ad
end) by letting the newspaper know these specifics about your ad: • Newspaper name and contact information ... Any notes about special attention or handling ... technology research, surveys study and trend statistics
Advertising Clutter & the Loss of Audience Attention
Understanding Advertising Clutter and the Real Solution to Declining Audience Attention to Mass Media Commercial Messages by Herbert Jack Rotfeld Professor of Marketing Auburn University, Alabama, USA Consumers were always able to avoid mass media advertising. Television breaks would be the time to make snacks or go to the toilet, magazine readers could turn the page and newspapers could have entire sections tossed aside by readers. Since the advent of preset buttons on car radios five decades ago, commuter audiences would shift between alternative stations as the string of commercials outran the listener's ...
Google Answers: American advertising in the media
Hello Brophy-ga, Thank you for your question. Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio commercial to the easily skimmed, forgettable newspaper ad, and from the billboard on the side of the bus to the logo on the side of the building. My search returned the following results for the number of advertising messages an average American is exposed to on a daily basis. The source and corresponding links for the information I gathered are included: “The average American is exposed to 247 commercial messages each day.” Consumer ...
Ad Blocking is Good - You Have No Right to a Business Model
You have no right to a business model, and if some technology comes along that undermines your business model, that shouldn't be illegal. It just means the market has changed, and it's time you change along with it. "no right to a business model"? Interesting. Certainly, I would have to say that they have no right to visit my site. Fairly simple, isn't it? Idiots. Somebody there obviously missed the whole "free as in speech, not free as in beer" line of thought. [ edited by : leadegroot at 9:53 am (utc) on Oct. 11, 2009] As long as adblocker users are a small minority of geeks using Firefox and its add-ons, who ...