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Attention, Trust, and Advertising
Attention, Trust, and Advertising - Trends
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conference in San Jose for the next two days. I'll be covering the event for Read/WriteWeb and doing a few interviews on Read/WriteTalk . This morning Seth Goldstein, Co-Founder & CEO of SocialMedia.com , gave a presentation etitled Appvertising: The Future of Social Advertising. I also sat down with Seth after his presentation and recorded a quick interview for Read/WriteTalk . Seth Goldstein is a serial entrepreneur, who has been in the Internet business since 1995 - when he created SiteSpecific, one of the early Internet advertising agencies. Seth was also a Co-Founder of AttentionTrust.org , a non-profit group that ...
If you’ve got a model where revenue is tied only to web page views, switching to full-content RSS feeds will hurt, at least in the short term. The problem, I say, isn’t with full-content RSS feeds, but rather with a business model that hinges solely on web page views. The precious commodity that we, as publishers, have to offer advertisers is the attention of our readers. Web page views are a terribly inaccurate, if not outright misleading, metric for attention. Subscribers to a full-content RSS feed are among the readers paying the most attention, but generate among the least web page views. Read More
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