Special Report on
Australian Advertising Jingles
Australian Advertising Jingles - Trends
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where we looked gave a somewhat forecast of what we thought the trends would be. Some things we got right, others we didn’t. Certainly 2009 for most advertising companies is a year they’d rather put behind them. So looking forward into next year, we thought we should but together a list again, this time with our 2010 advertising trends we think will happen in 2010. Some are from foundations of things that we’ve seen in mid to late 2009, others are purely speculative. Any way we’d like to get your thoughts and comments on our 2010 Advertising Trends predictions. Because its 2010 we thought 10 would be a good number to start ...
If the medium is the message, then that medium has long been mediocre. The last time I cared about listening regularly to the radio was long, long ago. Anyone with a half-decent music collection would be crazy to sit through the collective hours of advertising jingles, inane banter and (more than anything) else, the American and American-inspired drivel that oozes over the airwaves. There’ve been some exceptions over the years, usually on local community stations. But by and large, unless one found oneself road-tripping with one’s System of a Down-loving friends, there’s been very little ... Read More
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