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Special Report on

Behaviorally Targeted Advertising

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Privacy issues have been the bane of behavioral targeters' existence for awhile now. But how much impact have privacy advocates had on the industry? According to a new study from the Ponemon Institute , marketers now use behavioral targeting 75% less than they would like. That should be enough to strike fear in the hearts of behavioral targeters. As if there weren't already enough reason to be bearish on the future of BT. Ponemon surveyed 90 companies and organizations for its study. Most have cut back their behavioral advertising. That is despite the fact that they estimate tracking users online leads to 50% more ...
is the act of any packet network equipment which is not an endpoint of a communication using non-header content (typically the actual payload) for some purpose. This is performed as the packet passes an inspection point, searching for protocol non-compliance, viruses , spam , intrusions or predefined criteria to decide what actions to take on the packet, including collecting statistical information. This is in contrast to shallow packet inspection (usually called Stateful Packet Inspection ) which just checks the header portion of a packet. 1 Like many network technologies, Deep Packet Inspection (and filtering) enables advanced ...
At F.T.C. Conference, Concerns About Advertising and Privacy ...
It was standing-room-only at the Federal Trade Commission’s Monday conference on privacy and technology, which brought in researchers, executives from Google, Microsoft and Wal-Mart, and consumer advocates to hash out what needs to change in the privacy world. One morning panel looked at what information should be provided to consumers: do they understand privacy policies? Do they need to see icons in ads explaining what behavioral targeting is? Are they willing to give up information in exchange for free online services and news? Some researchers said that consumers had only a very basic understanding of what happens online. market research, surveys and trends
Privacy legislation looms as Facebook CEO heads to Washington ...
Facebook CEO Mark Zuckerberg and two other Facebook executives have gone to Washington D.C. this week to explain the company’s stance on privacy as momentum builds for online consumer privacy legislation. Privacy is a particularly pressing issue for Facebook, whose 500-million-user community publishes a vast amount of personal information online. The company has updated its privacy policies several times, each time drawing waves of complaints, and it has been criticized by many in the technology community for mishandling user privacy. The most recent uproar began this past April after Facebook introduced an instant ... market research, surveys and trends


Behavioral Ads Command Twice the Price of Standard Ads | ClickZ
Behaviorally targeted ads are twice as expensive as regular ads, but are also nearly twice as effective, according to a new study from self-regulatory trade group The Network Advertising Initiative. The study, "The Value of Behavioral Targeting," found that the average CPM for behaviorally targeted ads among 12 prominent ad networks in 2009 was 2.7 times higher than standard ads: $4.12 per thousand impressions versus $1.98. Overall, behavioral advertising accounted for about 18 percent of advertising revenue last year. And behaviorally targeted ads also enjoyed a much higher conversion rate: 6.8 percent versus 2.8 for ... industry trends, business articles and survey research
The Economic Impact of Eliminating Preemption
Mar 20, 2010 ... of behaviorally targeted advertising in 2009 was 2.68 times the .... 2009 and reached an average of 78 percent of the total U.S. ... Study participants had total ad revenues of over $3 billion in 2009, accounting for ... industry trends, business articles and survey research
Is This the End of Behavioral Targeting?
As the saga continues between advertisers and the Federal Trade Commission regarding giving consumers the opportunity to opt out of behaviorally targeted advertising, one thing is for sure: the advertising will not stop, nor will the targeting. Behavioral targeting, while based on consumers’ past behaviors, is hardly the main digital gateway to consumer data. Consider social media, where users voluntarily submit personal information (date of birth and phone number) to data management systems that are now marrying back-end data. This seemingly harmless practice of offering information affords advertisers the ability to not ... market trends, news research and surveys resources
Online Targeting: No Monsters Under the Bed
ADOTAS – There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent Wall Street Journal article ) and threatening your life, liberty ... market trends, news research and surveys resources


Mar 24, 2010 ... found that in 2009, behaviorally-targeted advertising secured an average ... The study also found that behaviorally-targeted advertising is ... technology research, surveys study and trend statistics
Americans Reject Tailored Advertising
Sep 29, 2009 ... retailers—that carry out contemporary behavioral targeting. .... of its AdSense contextual and behavioral advertising program states that ... technology research, surveys study and trend statistics
Adnostic: Privacy Preserving Targeted Advertising
In Adnostic the ad-network pro- vides targeted ads with no knowledge of the user's click- stream, behavioral profile, or ad impression history. ...
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Revenue Science offers behavioral ads in Japan
NEW YORK (Reuters) - Privately held Revenue Science will offer behaviorally targeted advertising services on Internet-browsing cell phones in Japan, entering a new field for sending commercials based on a consumer's Web habits. [ ]   7:04 pm on Sep 25, 2007 (utc 0) They picked the right market. ;) It's interesting that they think all the data will be applicable to the US market. I would think that several cultural factors might cause issues, but it seems they don't.   11:48 pm on Sep 25, 2007 (utc 0) I thought the same thing. They must be thinking they will have so much data to work with ...
Can someone help me with the basics of TARGETED banner advertising ...
There are also many other sophisticated automated techniques that will get your client banner out there both with free applications and for a price. To choose the best of these and make the most of the free ones you must conduct the market research in which you obviously understand you are now engaged. I suggest you utilize demographics about your anticipated customer base. For instance, below is a link to US Census bureau information with many sort capabilities and ancillary available reports and two other good sites. You can examine this data and interpolate the market segment you are going after. If your market is broader ...