Special Report on
Best Practices for RSS Advertising
Best Practices for RSS Advertising - Trends
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Trend watching has emerged in big business as a discipline of business management and a popular topic among top media publications and futurists. Small business can benefit from trend watching, too. This week's feature is on the hottest trends for business of all sizes. Trends are far easier to observe than time. Timing of entering into a growing trend market can be costly if the trend has yet to enter public consciousness. My personal experience in timing a trend came in 1993, while trying to explain the Internet to advertising executives who had no idea of its existence. The best time to enter the market is when the trend ...
Over the last 18 months we've been working diligently to help our publishers monetize their feed content. We have proven to advertisers that RSS advertising works. Something to keep in mind is RSS is a much different medium than its interactive brethren such as email, the Web or search; the tactics used there won�t always work for RSS. We've put together a set of best practices for making RSS advertising an indispensable part of your marketing strategy. These best practices are based upon data gathered from our advertisers over several months of running ads in feeds. These Best ... Read More
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