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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. 1. The term “digital agency” as a catch all for doing everything digital not matter what the discipline will start to lose relevancy. As PR, brand, direct and design agencies all develop digital skills “digital” will just become a specialism within those disciplines. 2. Consequently roster agencies based on channel will become redundant ...
Alex Bogusky leaving his company and advertising is news. The fact that he’s leaving while at the top of his game makes it even more intriguing. Everyone aspires going out on top. Yet it hardly ever happens. First of all, you have to get there. No easy feat in this business, or any other. Then walking away that hard-earned spot right when it’s most lucrative? Off the top of my head, I can’t think of many people who’ve done either, let alone both. (I believe my father did, albeit quietly.) Ego often gets in the way. Recall Michael Jordan’s inability to retire, when he should have, after his ... Read More
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- yuryrush Evan Weber, CEO Experience Advertising speaks about performance marketing based #trends. #podcast here http://bit.ly/cDh9in #affiliate
- PMExpo Evan Weber, CEO of Experience Advertising speaks about performance marketing-based trends. Check out the podcast here http://bit.ly/cDh9in
- SocioSync YouTube Blog: YouTube answers your questions about “YouTube Worldwide”; next topic is advertising http://ht.ly/2dDzU
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