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Special Report on

Brands and Advertising

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This solution provides a discusion of the problems and challenges international marketers face in developing media strategies for foreign markets. Effective Corporate naming events or campaigns; sponsorships, worldwide campaigns - Look at various specific corporate naming events or campaigns by selecting two naming events or campaigns that were effective and two that were not. (i.e., naming a stadium, sponsoring a sporting eve ... Marketing - How is domestic marketing different from international marketing? International Advertising - "Consumers are not standardized globally; therefore, with global brands, you either get ...
is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment. When you have internet access from home, but you go to the local coffee/internet cafe to surf the web, that's branded entertainment. For example, people don't go to a coffee shop and sit for 2 hours ...
The Complete Package « Wartime Housewife
Opie came from a family of collectors; his father Peter collected books about children’s life and literature (a collection now in the Bodlean Library) and his mother, Iona, is a leading authority on European folklore, children’s street culture and nursery rhymes .  Between them they amassed an astonishing collection of children’s books, toys and games. Robert had had the bog-standard collections as a child such as stamps and coins, but he wanted to find something different and more individual.   It all began with a packet of Munchies (purchased at Inverness railway station in 1963) when he was sixteen and he soon realized that ... market research, surveys and trends
Unique Technology Partnership Delivers New Opportunities for ...
Genemation Ltd, a leading facial computer vision technology company, and SnG technologies Ltd, a specialist in Mobile Consumer Engagement, today announced they are partnering to offer consumer Brands, image rights owners and advertising agencies a unique New Media marketing platform to attract and retain consumers, enabling them to enage with Brands in innovative, unique and compelling ways. Users of mobile/cell phones (or other image capture device such as EyeToy™ and webcams), social networking sites, and virtual online worlds, e.g. Second Life™ are increasingly demanding control of (i) media they interact with, (ii) user ... market research, surveys and trends


Temptation-free television for children?
Advertisers spend millions to reach children via television, but how gullible is this young audience? The debate over whether TV advertising aimed at children should be banned or regulated is in full swing I n 1932, the American psychologist Edward Chace Tolman said, �Give me a child from any background and I�ll turn him into anything you want�a scientist, politician or even a criminal.� Although the theorist of manipulative education never achieved convincing results, today his methods are discretely emulated by big-name brands and advertising agencies that use television to try ... industry trends, business articles and survey research
Mobile Advertising and Marketing market research
This strategic research report from Berg Insight provides you with 120 pages of unique business intelligence and expert commentary on which to base your business decisions. This report will allow you to: Identify tomorrow�s most profitable advertising opportunities in the mobile space. Understand the fundamentals of the ad-based mobile media revenue model. Recognise the key barriers restraining the growth of the mobile advertising market. Comprehend the relative importance of digital channels compared to other advertising media. Learn about the early experiences of mobile marketing campaigns by top global brands. Discover future ... industry trends, business articles and survey research
Connecting with fans – like the Old Spice Guy
With the enormous viral success of the Old Spice campaign, Ajinty, a social media advertising start up from San Francisco launches Viral Spice, a platform to enable brands to connect with followers via personalized messages. ( I-Newswire ) July 20, 2010 - San Francisco July 20, 2010 – With the Old Spice videos acquiring millions of views in a matter of days, it is hard to question the effectiveness of the branding ad campaign. Instead of being forced to watch ads, people are voluntarily watching and sharing these videos with their friends. Reason being – these ads are funny and personal. Leveraging the same principles, Viral ... market trends, news research and surveys resources
Online competition for new music bands
Entries for the online Global Moguls music and creative media competition close on Saturday ,31 July 2010. The competition requires enterprising unsigned bands and their creative multimedia teams to upload original music and video content to the website, and recruit fans online through social media platforms. Already, the response has been so overwhelming that the 200 teams Global Moguls had hoped for has doubled and, at this rate, that number may even go over 500 bands and creative team collaborations. Being an online competition, there is no limit to the number of bands that can compete for a spot in the limelight, or to the ... market trends, news research and surveys resources


A comparison of parents' and children's knowledge of brands and ...
The objectives of this study are to assess knowledge levels of brands and advertising slogans that American parents and their children possess, and to use ... technology research, surveys study and trend statistics
Brand Preference and Advertising Recall in Adolescent
the brand loci that it does-a function of advertising the ... in different brand advertising.5. Cigarette smoking is generally considered for research ... technology research, surveys study and trend statistics
Audience Selection for On-line Brand Advertising: Privacy-friendly ...
line advertising, the goal of on-line brand advertising is not ... On-line brand advertising has a huge opportunity for growth. ...
  1. profile image Perspx Brands such as McDonald's advertising their food as of a high quality and standard screams "bullshit" much like corporate mission statements
  2. profile image SmartaHQ Paul Dymond discusses the importance of a cohesive brand over focusing on a singular issue like a logo
  3. profile image baekdal @anneskulteti I have 4 fashion brands where to refocus the to be less about advertising, and much more about getting people to talk about us
New business or my current well-paying job with a bright future ...
Little Bio about myself: I am 28yrs old guy living in San Francisco. During my first year at undergrad school, I found out that I was interested in Multimedia and Design. I took it up as a hobby and continued with my degree and finally graduated with a computer science diploma after four years. But by that time, I had unconsciously made-up my mind that I wanted to work in visual effects industry for Hollywood movies (It sounded impossible to me because I was sitting in a third world country thousand of miles away with no clue about the Effects business). But I guess my motivation paid off and a year later I moved to US to study ...
Explanation of the Affinity Index
In 1990, Cahners Publishing Company and Simmons Market Research Bureau announced their Affinity Index, a research tool that was supposed to revolutionize media buying by quantifying the relationship a trade magazine has with its readers. The Affinity Index follows the widespread belief that a consumer's loyalty toward a media vehicle makes an impact on the effectiveness of advertising within that vehicle. Media markets are highly competitive because consumers have a lot of control over what they look at. Because of this, the people in charge of content creation and distribution must create audience loyalty or risk losing ...