Special Report on
Building a Successful Advertising Plan
Building a Successful Advertising Plan - Trends
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A simple guide to marketing, strategic business planning, advertising and promotion and sales lead generation, for small UK businesses especially. With tips and techniques for advertising and PR, for non-marketing managers, and for marketing and advertising professionals too; this is marketing and advertising made simple. Also some easy tips on website design, internet advertising and marketing. While much of this marketing theory page was written a while ago generally the principles apply just the same, if fact many of these basic pointers are good reminders of some of the simple things that are easy ...
1. What can you say that matters to your customer? Consider the following: I’m your prospective customer. I know you want my business, but why should I care? What’s in it for me? Most ads are written under the assumption that the reader, listener or viewer has a basic level of interest and is paying close attention to the ad. But customers tend to ignore all ads that do not speak directly to them. Your first task is message selection. 2. Can you say it persuasively? Most ads are ineffective because the writer was trying to say too much, include too much and be too much. ... Read More
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BUILDING A SUCCESSFUL ADVERTISING PLAN
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