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Special Report on

Cable-tv-advertising-political

cable tv advertising political special research report Photo by scrapetv.com
MSNBC viewers are active news viewers who adopt new trends early and share their opinions, making them the best consumer for advertisers. 2 MSNBC prime-time one-two punch: "Countdown With Keith Olbermann" is beating CNN by 40 percent 6 and "The Rachel Maddow Show" is beating CNN's top-rated show. 7 "Prime time on my time": Viewers stay connected with msnbc.com custom show-specific video players, allowing viewers and users to access their favorite shows when it's convenient for them. With seamless opportunities, MSNBC programming drives to the online destinations through custom extensions ...
is as old as humankind and is not limited to democratic or governmental institutions. Some examples of political campaigns are: the effort to execute or banish Socrates from Athens in the 5th century BC, the uprising of petty nobility against John of England in the 13th century, or the 2005 push to remove Michael Eisner from the helm of The Walt Disney Company .
REVIEWS AND OPINIONS
The Day US Jewish Groups Went Too Far With the Word "Terrorist ...
MPACUK Comment: Sharmine Narwani, commentary writer and political analyst, writes an excellent piece in the Huffington Post outlining quite simply how desperate and frankly absurd the malicious smear attempts have been to dismiss and intimidate the Flotilla activists who are determined to peacefully break the siege of Gaza. It's certainly worth a read. The Day US Jewish Groups Went Too Far With the Word "Terrorist" Enough is enough. How have we reached a point in politics where lies are the norm, and populations can't be heard through the media machinations bent on keeping the disinformation afloat? ... market research, surveys and trends
CABLE TV - Reis en backpackers forum
market research, surveys and trends

SURVEY RESULTS FOR
CABLE-TV-ADVERTISING-POLITICAL

U.S. Advertising Market Grows 4.5 Percent in First Half of 2005
U.S. Advertising Market Grows 4.5 Percent in First Half of 2005 TNS Media Intelligence Reports Ad Spending Topped $70.5 Billion During First Six Months of Year NEW YORK, NY, September 6, 2005 – Total advertising expenditures for the first half of 2005 increased 4.5 percent, compared to the same period in 2004, to $70.5 billion, according to data released today by TNS Media Intelligence (TNS MI), the leading provider of strategic advertising and marketing ... industry trends, business articles and survey research
Political television advertising to reach $3 billion - CNN.com
A wide-open presidential race and a willingness by candidates, interest groups, unions and corporations to buy TV time will lead to historic spending for political and issue-advocacy advertising in the 2008 election cycle, an analysis shows. Former Massachusetts Gov. Mitt Romney has spent the most on TV advertising so far among presidential contenders. The cost to try to influence the 2008 election could exceed $3 billion, according to TNS Media Intelligence/Campaign Media Analysis Group, CNN's consultant on political television advertising. This is nearly twice as much than what was spent in 2004 when political and ... industry trends, business articles and survey research
RELATED NEWS
In Pakistan, Criticism of President is Good for TV Ratings
Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com ASIA NEWS JUNE 25, 2010 Massimo Berruti/Agence Vu for The Wall Street Journal A reporter covers a suicide attack near Islamabad. Pakistan has nearly 100 satellite and cable channels. KARACHI, Pakistan—TV executives here, supported by a boom in advertising revenue and feeding off a public taste for conspiracy theories, are using popular news channels to chip away at the ... market trends, news research and surveys resources
Politicians need new ways to reach us
Over the past month or so, I've received press releases and read wire stories that talk about one gubernatorial candidate or another unveiling new television campaign commercials. During the late part of the last century, television became a critical part of political campaigns. Raising the cash to buy all that television time was the single most important part of any campaign, and that, frankly, distorted the political process. All those stories made me realize that I haven't seen a single political ad on TV this year. It's not because they aren't there. It's because television no longer is an effective ... market trends, news research and surveys resources

INFORMATION RESOURCES

ESSENTIAL GUIDE TO POLITICAL ADVERTISING
The Essential Guide to Spot Cable for Political Advertising provides detailed information on ... of two or more cable TV system in a market working together ... technology research, surveys study and trend statistics
General Cable Television Industry and Regulation Information Fact ...
Cable television (also called CATV or community antenna television) was developed in the late 1940's for communities unable to receive TV signals because of terrain or distance from TV stations. Cable television system operators located antennas in areas with good reception, picked up broadcast station signals and then distributed them by coaxial cable to subscribers for a fee. In 1950, cable systems operated in only 70 communities in the United States. These systems served 14,000 homes. By October 1998 there were more than 10,700 systems serving more than 65 million subscribers in more than 32,000 communities. Cable ... technology research, surveys study and trend statistics
3PT - Media Buying
Tobe Berkovitz, Ph.D., is an Associate Professor at the College of Communication, Boston University where he teaches courses in advertising and political campaigning. He has worked for twenty years as a political media consultant specializing in media buying. Copyright ©1996 Tobe Berkovitz, Ph.D. Overview Developing the Media Plan Timing of the Media Buy Target Audiences Demographics Undecided Voters Geographic Considerations The Media Mix Television Radio Cable Television Commercial Formats Planning the Media Buy Tables Television Network AdvertisingTime Cable TV Network Advertising Time Spot TV Advertising Time Spot Radio ...
REAL TIME
CABLE-TV-ADVERTISING-POLITICAL
QUESTIONS AND ANSWERS
Can someone give me ballpark cable advertising rates for the ...
As part of a class, I am supposed to plan a political advertising campaign in the Orlando area. The local cable company, Brighthouse, has been unresponsive to my inquiries about obtaining a rate card. The professor said that we could estimate, but I don't really have any numbers to base an estimate on. I would just like to know about how many ads could be purchased for $300,000 over a nine week period. 7 months ago Member since: November 28, 2008 Total points: 113 (Level 1) Depends on what area you target. 1 - Orlando area with 449,000 households 2 - Central Florida Interconnect with 903,000 households 3 - Greater ...
How much money did Senators Obama and McCain spend on TV ads ...
The economy might be tanking, but the presidential campaigns are doing their part to help the bottom lines of TV stations and networks. A monitoring group reported today that Democrat Barack Obama has spent $27 million on TV ads and Republican John McCain another $21 million since Obama clinched the nomination on June 3 and the general election campaign basically started. http://www.boston.com/news/politics/politicalintelligence/2008/07/ad_s pending_hea.html By comparison (2006) Local Cable TV $200 million Newspaper $20 million Radio $60 million Internet $2-5 million Outdoor $15-30 million ...