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Campaign Advertising Lesson - Trends
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I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape. 1. Real time = Real Opportunities. The digital advertising space will evolve quickly around real time response for everything. (Analytics, Targeting, Optimization, Creative, Social Monitoring, Content Creation, Publishing) and will push M&A activity in the industry especially during the second half of the year as leadership is established by some of the emerging solution providers in the space. It ...
provides a cautionary tale of attempting to certify too broad a class. The lesson here is to tailor your proposed class definition to the scope and manner in which the alleged misrepresentations were made. In Pfizer , a consumer sued a mouthwash manufacturer pursuant to the unfair competition law (UCL) ( Bus. & Prof. Code, § 17200 et seq. ) and the false advertising law ( Bus. & Prof. Code, § 17500 et seq. ). The consumer alleged the manufacturer marketed its mouthwash in a misleading manner by representing the use of mouthwash could replace the use of dental floss in ... Read More
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