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Special Report on

Careers in Advertising and PR

careers in advertising and pr special research report Photo by
ccording to the Bureau of Labor Statistics, over 250,000 people work in the advertising industry. This number is expected to grown due to two important trends. First is the megamergers among advertising agencies. This trend has been fueled by agencies' desire to increase market share by offering more services such as sophisticated market research, media buying, and in-house production facilities to clients. The second trend has been spurred by an increase in international businesses and global marketing. Agencies are moving quickly to set-up international subsidiaries to assist clients who have gone global. ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
naijablog: Enterprise Creative announces 1st Annual Careers Fair
a new non-profit organisation focused on building capacity in the creative sector, has announced the 1st edition of its Annual Creative Careers Fair, holding July 15th and 16th at the new Lagos City Hall. The Annual Creative Careers Fair is the first major Careers Fair in Nigeria showcasing opportunities in the creative industries, including TV, Film, Advertising, PR, Radio, Publishing, Performing Arts, Fashion, Visual Arts, Music and Design. Bibi Bakare-Yusuf and Cassava Republic authors Toni Kan and Adaobi Tricia Nwaubani will be participating. “This two-day event is an unmissable opportunity for anyone with an interest ... market research, surveys and trends
Guide To A Successful Career In Search Engine Marketing | My Own Rocks
Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services. Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. SEO is the process of improving natural or organic rankings on search engines. Search ... market research, surveys and trends


Careers in Advertising & Public Relations
Major Minuses about Careers in Advertising and PR ...... 2003 U.S. advertising revenue: $75 million. 1-yr. growth rate: 7 percent. Personnel Highlights ... industry trends, business articles and survey research
Web 2.0 Dominates Trends in Internet Job-Hunting
In 2001, as a service to our readers, the staff of Quintessential Careers decided to conduct an annual review of the state of job-hunting on the Web. You can read previous reports (which are also listed at the end of this article) here: Quintessential Careers Reports on Internet Job-Hunting . Have you noticed that the Help Wanted portion of your newspaper classified-ad section is getting thinner and thinner? The Conference Board reported in fall 2007 that 73 percent of surveyed job-seekers were using the Internet to do so compared to 66 percent in the same period in 2005. At the same time, use of newspaper classifieds ... industry trends, business articles and survey research
Domestics Gain Rights; Iran to Stone Adulterer
New legislation passed in New York state grants workplace rights to domestic employees, reported the New York Times July 1. Domestic workers will now have a set workweek consisting of 40 hours with three vacation days annually after a year of employment. They will also be protected against sexual harassment and be entitled to disability benefits, unemployment insurance and overtime. New York is the first state to grant such rights to domestic employees. Also, the state legislature approved a law June 30 that permits midwives to practice independently of obstetricians. The Gender Equality Architecture Reform, GEAR, campaign ... market trends, news research and surveys resources
We Have a Corporate Media That Covers up the Truth Instead of Uncovering the ...
Okay, BuzzFlash started in May of 2000 because of disgust with two things: 1) the lack of a backbone in the D.C. Democratic poobah leadership, and 2) the stenographic regurgitation of Republican talking points by the corporate mainstream media. With a decade of rabble-rousing dust behind BuzzFlash, little has changed. The Democrats in D.C. still act like they lost the war with the GOP and are suing for peace, and the corporate mainstream media still believes its role is to protect the status quo. Billions of dollars are spent, through advertising to promote mostly unneeded consumer products, to force feed the masses a ... market trends, news research and surveys resources


Science Technology and Society Career Chat
Careers in Advertising and PR: Council of Public Relations Firms: ... technology research, surveys study and trend statistics
Advertising, Marketing, Promotions, Public Relations, and Sales ...
College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In ... technology research, surveys study and trend statistics
Career Center - Career Field - Communications
The Career Center offers many programs including workshops, panels and career fairs that are useful for students interested in careers in communications and related fields. Search our Calendar for upcoming events. CareerMail - Join the "Communications" mailing list for up-to-date resource, event, job and career information. Career Counseling - You may wish to make an appointment to see a career counselor to discuss career planning, internships, and/or the job search process. @cal Career Network - Can be used to connect with Cal alumni who are in your career field of interest, whether ...
I am in the process of changing careers. If I was interested in PR ...
Over the last 10 years have worked in some of the best restaurants in Boston as a server, bartender and wine steward. I have also spent the last 3 years in real estate, 2 of them doing on-site sales for a high-end condominium project. I am an English Major and am looking to move into something new. I think I have a lot of transferable skills for PR and am trying to gather more information about a career in PR. What I earn initially is not important, I am more specifically looking to get my foot in the door and gain experience. posted 2 months ago in Public Relations | Closed Share This writing & strategy for the design community
Advertising: advertising careers, buzz marketing, loyalty programs
QUESTION: Hi. I'm thinking of a career in advertising and I have a question. I know that art directors focus on creating the ads and account executives work on the business side, but are there any jobs that combine the creative and business side of advertising? Thanks ANSWER: Danielle, Great question� seriously.There isn't a job in advertising as far as we're concerned that does NOT combine business with creative. However all too often �art types� (self included) start with the misconception that art is the governing force of advertising. And when I say advertising I prefer to use the term communications. In many ...