Special Report on
Careers in Advertising and PR
Careers in Advertising and PR - Trends
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There is massive consolidation in the industry driven by changing economies of scale due to the increasing globalization of the world marketplace. Advertising and PR jobs are among the best available Money Magazine listed the advertising/PR position as one of the 50 best jobs in America. This field has high expected job growth and is part of the rapidly growing service sector. Ad business huge The advertising business is enormous, creating plenty of opportunity for the right person. Last year over $150 billion dollars was spent on advertising and over $160 billion on sales promotion (i.e., coupons, ...
The term “Internet Marketing”, also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Online marketing may mean one thing to you, but to another person it could produce a completely different set of values. You may see this as a problem, but it is actually an advantage because this shows that internet marketing is a vast industry and can be worked with in many different ways. Companies that use internet marketing can ... Read More
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