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Special Report on

Careers in Advertising

careers in advertising special research report Photo by www.b-different.com
College students take marketing, advertising, writing, business administration and liberal arts courses to prepare for a career in advertising. Advertising is an integral part of promoting messages, products and services using different types of media. The careers available within the advertising and media field are diverse and incorporate a range of skills, including sales, graphic design, creative writing and oral communication. Advertising media professionals must be tech-savvy and research the latest consumer behavior and market trends to stay ahead of competitors. Media planners are responsible for choosing the best ...
REVIEWS AND OPINIONS
Looking At Careers in Advertising
has clearly taken over the modern world. It is an integral part business today and can be considered one of the major driving forces as the worldwide economy. It is estimated that during 2005 385 billion dollars were spent on advertising globally, some market experts have predicted by 2010 this figure will be over half a trillion US dollars per annum. These vast amounts that companies are willing to invest in advertising show how important a force it is in today’s world, it also shows that when looking for jobs, a career in advertising can be considered worthwhile. Advertising is carried out in every medium, ... market research, surveys and trends
Careers in Advertising: Super Bowl Ad Fans Go from Scoreboard to ...
Advertising careers are gaining appeal as more fans tune in to watch the Super Bowl XLI Half Time Show to see advertisements with $2 million price tags. A rising trend this year is for consumers to take part by pitching campaigns and participating in contests for Super Bowl advertisements. Ad fans and prospective students can find useful information about advertising careers in a recent CareerSchoolDirectory.com feature about the creative and business sides of advertising (http://www.careerschooldirectory.com/news/2007/01/a_career_in_advertising_combines_creativity_and_business_sense.html). CareerSchoolDirectory.com is an online ... market research, surveys and trends

SURVEY RESULTS FOR
CAREERS IN ADVERTISING

The Ecstasy Campaign - AEF
In a relatively short period of time, MDMA - commonly called Ecstasy - had secured a prominent place for itself in the world of substance abuse. Teen experimentation with Ecstasy had increased by 71 percent from 1999 to 2001. Between 2.5 million and 3 million teens had tried the drug. Many voices advocating the use of the drug became louder, describing the drug as not only a "benign" drug but also as a drug with very positive benefits. And the majority of adolescents ... industry trends, business articles and survey research
Subliminal Advertising - Wilson Bryan Key, Vance Packard, Hidden ...
In the annals of advertising few strategies are more notorious than subliminal persuasion. If you asked your average Joe to name the advertising practices he objected to, somewhere after spam and before tampon commercials he'd probably mention subliminals. The public uproar over subliminals took place over two key periods. The first, in the late 1950s, focused on James Vicary's claims that he had inserted split-second, invisible ad messages into movies. In the 1970s, Wilson Bryan Key rekindled the frenzy with his book Subliminal Seduction , which ... industry trends, business articles and survey research
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What to do with a degree in classics
despondent graduate jobseekers may find comfort in the words of Friedrich Nietzsche: "That which does not kill us makes us stronger." Of course, Nietzsche was a great philosopher, but not many people know he originally studied classics ; it was only after a book he authored on the subject was rubbished by a rival that he switched disciplines. For today's classics graduates, Nietzsche's famous quote may be particularly relevant. Six months after leaving university, only 51.6% of 2008 classics graduates were in employment compared with 61.5% of graduates in other subjects. However, the subject is held in high ... market trends, news research and surveys resources
93-Year-Old Junior Leaguer Recalls 'Mad Men' Era
reaches fever pitch, Westchester residents are tickled about tuning in to the fourth season of a show set in their backyard. The AMC drama, based in the early 1960s, is about the world of advertising on Madison Avenue and features Ossining-based Don and Betty Draper as two of its main characters—Don, the successful ad executive who commutes daily to midtown Manhattan, and Betty, who raises their two children and devotes herself to the Junior League. The show is infamously meticulous about historical details—from cocktail party chatter to civic causes of the day. And as Patch found out from 93-year-old Lucia Maloney, ... market trends, news research and surveys resources

INFORMATION RESOURCES

Careers in Advertising, Public Relations and Marketing
Careers in International Affairs. In many ways, a handout regarding “Careers in International Affairs” is deceptive. Primarily, ... technology research, surveys study and trend statistics
Advertising, Marketing, Promotions, Public Relations, and Sales ...
College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In ... technology research, surveys study and trend statistics
REAL TIME
CAREERS IN ADVERTISING
  1. profile image Hound_JobSearch #jobs #careers Advertising Analyst: The Advertising Analyst is responsible for the placement of U-Haul Yellow Page... http://bit.ly/as9gt0
  2. profile image trai81 Careers in Advertising http://saigonsuntravel.com/forum/showthread.php?t=49674
  3. profile image semjobs Media Planner SEM, Interactive - LM&O Advertising - Arlington, VA: a Media Planner SEM in our Interactive Departm... http://bit.ly/blXO0W
QUESTIONS AND ANSWERS
WikiAnswers - What education or training do you need for a career ...
You can take many paths to a career in advertising. If you want to be a copywriter, major in English, liberal arts or marketing. If you want to be an account executive, major in marketing, business or liberal arts. While you are in school, take part-time jobs, such as working in the business office of a college newspaper or contributing to a literary magazine. Most of all, observe the people around you and understand what makes them happy, motivated, curious, and anything else that might prove helpful when you are working in advertising. First answer by Lionkeeper . Last edit by Lionkeeper . Contributor trust : 16 ...
WHAT DO YOU CALL PEOPLE WHO CREATE THE ADS IN MAGAZINES? - Yahoo ...
I THINK THEY'RE CALLED CREATIVE ADVERTISERS BUT I'M NOT SURE AND I WANT TO KNOW HOW TO BECOME ONE, SUCH AS WHAT COLLAGE COURSES I HAVE TO TAKE, IS THEIR TRAINING? AND WHAT EXACTLY DOES THE JOB ENTAIL WHAT IS THE SALARY LIKE? DO YOU GET A JOB FOR A SPECIFIC COMPANY OR CAN YOU WORK FOR A MAGAZINE AND CREATE THEIR ADS? PLEASE I NEED INFO ASAP! THANKS :] Usually in an advertising agency they call it the creative team or creative department where the copywriter and an art director work in tandem to create the ads for the client. The copywriter has the responsibility to write the ads, the script for TV and radio ...