Special Report on
Catalyst Interactive Advertising Awards
Catalyst Interactive Advertising Awards - Trends
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SAN FRANCISCO, Calif. — June 30, 2010 — San Francisco Bay Area Interactive Group (sfBIG), has announced the winners of its first BIG Star Awards for digital marketing excellence among local agencies, ad campaigns and industry leaders. Presented at a sold-out event sponsored by AOL in San Francisco, awards were given for the best in online creative, media, mobile, social and local agency campaigns. Also honored were the next "BIG" digital startup, salesperson, media planner and agency. Special honors went to a community service volunteer and a lifetime achievement recipient. Winning agencies, companies and ...
was a big campaign about a little car. MINI’s Zig Zag Zug campaign won top honors for its innovative multi-media approach, and this year the agency is hoping for a repeat performance. “The whole premise around the MINI campaign (last year) revolved around three words: Zig, Zag and Zug,” said Sankar Patel, Associate Media Director at BSSP (Butler, Shine, Stern & Partners). “Zig represented the Cooper Hardtop, Zag, the convertible and Zug the brand new Clubman. The campaign was designed to remind people that these were all cars with their own personalities ... Read More
SURVEY RESULTS FOR
CATALYST INTERACTIVE ADVERTISING AWARDS
Melinda Ridgley, VP, Accounts, brandt ronat + company
THE IMPORTANCE OF AWARDS IN ADVERTISING.