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media, public relations, web strategy, design and consulting, collateral literature, direct marketing, trade show support, sales promotion and events and multimedia presentations. www.btbmarketing.com Fahlgren Advertising agency partly owned by Omnicom, delivering services for regional national and global marketers. Office locations in Georgia, North Carolina, Ohio, Florida, New York and West Virginia. www.fahlgren.com J.C. Thomas Marketing Communications Marketing communications company providing services in strategic planning, communications planning, advertising, sales collateral, trade shows, interactive media, publicity, ...
There's something in the air along a busy local road, and it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first scented highway billboard. The Bloom grocery chain, part of Salisbury-based Food Lion, hopes to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River Highway (N.C. 150) in Mooresville. And though businesses have been employing specialized aromas to boost sales and create ambiance for years, this, it appears, is a different frontier - one designed to ... Read More
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