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Special Report on

Chicago Advertising Agencies News

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You can find general demographic information about the Chicago DMA by clicking the Coverage Overview link on the left navigation bar.  But say you want more detailed information about YOUR audience?  Then what? Before you can properly sell to your audience, you must understand what makes them tick: their needs, their viewing habits, their purchase behaviors, etc. And only the largest advertisers used to be privy to this kind of market intelligence. Now, Comcast Spotlight can share this knowledge with all of our advertisers – both large and small – all at no cost. Here’s just a small sample of what ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
2007 Hybrid Car Registrations Hit New High | Hybrid Auto News ...
California remains the clear leader in total numbers, while the other states moved around slightly in the rankings. The same top 10 states still account for over 61% of the hybrid car registrations. Oklahoma once again showed the biggest gain (148%) from 2006, but that is more indicative of the small numbers being sold. SOUTHFIELD, Mich., April 21 / PRNewswire / -- Nationwide registrations for new hybrid vehicles rose to 350,289 registrations in 2007 - a 38 percent increase from 2006, according to R. L. Polk & Co. The Toyota Prius continued to lead the segment with 179,178 total new registrations - 51.2 percent of hybrid ... market research, surveys and trends
Ruder Finn Asia - Travel and Tourism Newsletter â“ June 2010 ...
With this newsletter, we aim to provide our clients and others in travel and tourism industry with a broad overview of the latest trends and newest regulations related to the Chinese travel and tourism industry.  This month, a variety of new trends are shaping the industry: You will find the full newsletter below.  Please don’t hesitate to contact us with your comments and suggestions.  We would especially appreciate them in light of our new format.  Also, please do let us know if you do not wish to receive this newsletter at my email, , or by return email. Best regards, Shari Oliynyk Director, ... market research, surveys and trends


GAO: Minority ad agencies got five percent of $4.3 billion spent ...
(August 14, 2007) The Defense and Treasury departments are among government entities that have been remiss in granting contracts to disadvantaged and minority-owned advertising agencies. A Government Accountability Office report released Monday found that four federal departments and one agency paid more than $4 billion for advertising from fiscal 2001 to 2005, but did a poor job of directing much of that money to these generally smaller firms. From fiscal 2001 to 2005 these firms received about 5 percent, or $218 million, of the $4.3 billion for advertising campaigns and related ... industry trends, business articles and survey research
"The Power of the Press Has A Price": TV Reporters on Advertiser ...
that advertisers, not government, are the principal news censors in the United States. Not only do advertisers pressure newspapers to kill or alter stories, he concluded, but newspapers censor stories out of deference "toward the sources of their money" without being told. Sixty years later, advertisers are still muscling newspapers. A survey of 55 members of the Society of American Business Editors and Writers at the society’s 1992 conference revealed that advertiser pressure was common. Eighty percent reported that the pressure was a growing problem, and 45 percent knew of instances where news coverage was ... industry trends, business articles and survey research
Accounts and People of Note in the Ad Industry
Juan Aceves joined Sound Lounge, New York, to lead a new Hispanic division for the audio production company. Mr. Aceves is a sound engineer who has worked on “Dora the Explorer” and founded production companies like Big Rumble Music. Bissell Homecare, Grand Rapids, Mich., awarded an assignment for a new product introduction to Barrie D’Rozario Murphy, Minneapolis. Billings were not disclosed. Cramer-Krasselt continues as the Bissell agency of record. Stu Bodow was re-elected as president of the New Jersey Ad Club. He is vice president and director for marketing and sales at Commerce magazine, published by the ... market trends, news research and surveys resources
Arnold Friberg, Painter of Historical Scenes, Is Dead at 96
a widely popular artist of historical and religious scenes whose painstaking quest for stunning realism led him to Valley Forge, Pa., on a winter’s day to paint what became a famous portrait of George Washington praying in the snow, died Thursday in Salt Lake City. He was 96. Arnold Friberg’s poses in front of his painting, “Prayer at Valley Forge” in his studio in Utah. The latest on the arts, coverage of live events, critical reviews, multimedia extravaganzas and much more. Join the discussion. The cause was complications of hip surgery, his daughter-in-law Jayna Friberg-Cleamons said. Mr. Friberg (pronounced FREE-berg) ... market trends, news research and surveys resources


2010 AHA News Media Guide (PDF) - AHA News Media Guide
and a host of other governmental and quasi-governmental agencies whose .... Chicago, IL 60606-1725. Send Classified Advertising insertion orders to: ... technology research, surveys study and trend statistics
National Media Forum on Highway Safety
John Crisp is President of AkinsCrisp Public Strategies and heads the firm's Nashville office. A proven strategist and manager, Crisp has more than 20 years experience managing or consulting with corporate, government, political, and non-profit public relations and public affairs initiatives. At AkinsCrisp, Crisp leads the firm's many national and regional integrated public relations and advertising accounts and oversees the Tennessee Valley corridor's highly successful regional economic development work, among several other important accounts. A native ... technology research, surveys study and trend statistics
Ad Club Ventures to Chicago for Agency Tour - Welcome To Grady College
Twenty-two members of UGA's Ad Club headed north to Chicago for four days in late October.?The students and their faculty escort, advertising lecturer Jennifer Griffith, participated in a Chicago advertising agency tour, visiting six different agencies on the trip. ? "The trip was a chance to explore the Second City of advertising, visit some of the best known ad and media agencies, and view the world from 14,500 feet up atop the Willis Tower," explained advertising major Thomas Pulliam. And view the world they did! ?Over the weekend, the travelers had a terrific time exploring the Windy City and enjoying ...
Search Monetization
Yesterday it was the Worlds largest search engine and today...The self prescibed "world's largest advertising program" Google press release: [ ...] Google Builds World's Largest Advertising and Search Monetization Program Company introduces automated content-targeted ads; Advertising customer base surpasses 100,000 MOUNTAIN VIEW, Calif. - March 4, 2003 - Google today announced its online advertising program � comprising more than 100,000 advertisers worldwide � is the largest and fastest growing in the industry. The company today also announced a new content-targeted advertising service that extends ...
Where can I rent a 2010 Camaro in Chicago? - Yahoo! Answers
Most of the local locations for agencies won't have that car available. But the airport rental agencies probably will. Go to sites like Hertz, Avis, Dollar and Enterprise and do a search at the Ohare locations. 3 months ago 0% 0 Votes