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Special Report on

Children, Advertising and Target

children advertising and target special research report Photo by parents.vodafone.com
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post. Washington Post Staff Writer Wednesday, July 30, 2008 One in three children in this country ...
has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans such as Have it your way and It takes two hands to hold a Whopper . 1 2 Starting in the early 1980s and running through approximately 2002, BK engaged a series of ad agencies that produced many unsuccessful slogans and programs, including its biggest advertising flop Where's Herb? . 3 Beginning in 2003, BK began resuscitating its moribund advertising with the hiring of ...
REVIEWS AND OPINIONS
Complete Evaluation of MicroNichePros In Addition To ...
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. Every single product that is on sale can be defined by its niche market. As of special note, the products aimed at a wide demographic audience, with the resulting low price (due to price elasticity of demand), are said to belong to the mainstream niche—in practice referred to only as mainstream or of high demand. Narrower demographics lead to ... market research, surveys and trends
Superscope Report » Blog Archive » Branding News
The most commonly used smartphone functions, on average, were the Internet (80% of respondents), camera (74%) and e-mail (73%). 2010, approximately 5-million Canadians will use their mobile device to access the Internet.  research  done by Nielson Online which was released in Q2 50% of all respondents said their next phone would be a Smartphone and perhaps what is most telling, the results showed the next Smartphone device respondents planned on purchasing  was even dead-heat between iPhone... Read More White House Honors National Design Award Winners First Lady Michelle Obama today hosted a White House luncheon for the ... market research, surveys and trends

SURVEY RESULTS FOR
CHILDREN, ADVERTISING AND TARGET

Cigarette ads target youth, violating $250 billion 1998 settlement ...
Despite an explicit ban on directing cigarette advertising at children, all three major U.S. tobacco companies selectively increased youth targeting after the prohibition was put in place in 1998 report researchers from the University of Chicago in the March/April issue of Health Affairs . Tobacco companies exploited inconsistencies between the ban and the government's definition of youth magazines in ways that enabled the industry to reach as many young readers as ever, the researchers found. They propose that the best way to reduce the exposure of children to tobacco advertising is to ban such ads from all magazines. ... industry trends, business articles and survey research
Cigarette ads target youth, violating 1998 $250 billion settlement
Despite an explicit ban on directing cigarette advertising at children, all three major U.S. tobacco companies selectively increased youth targeting after the prohibition was put in place in 1998, University researchers report in the March/April issue of Health Affairs . Tobacco companies exploited inconsistencies between the language of the ban and the government’s definition of youth magazines in ways that enabled the industry to reach as many young readers as ever, the researchers found. They have proposed that the best way to reduce the exposure of children to tobacco advertising is to ban such ads from all magazines. ... industry trends, business articles and survey research
RELATED NEWS
Controversy swells over maternity lines by retailers popular with teens
But the Los Angeles-based chain, which is popular with teens and young adults, has become the brunt of controversy over its "Love 21 Maternity" clothing, with some suggesting that it promotes teen pregnancy. Sylvia Pallares of Wellington, shopping for her teenage daughter at XXI Forever at the Mall at Wellington Green this week, thinks the new line is "horrible." "I love Forever 21. It's a great store," she said, "but you don't need them seeing (the cute maternity clothes) and thinking of the possibilities." The clothing retailer was surprised by the ... market trends, news research and surveys resources
Labor Dept: Gosselin Kids Aren't Being "Unlawfully Exploited"
LMAO - you have to understand that people who are speaking up against the Gosselin/TLC matter are NOT jealous, resentful, miserable, nosy, liers and especially stalkers. This age old, old, old emotional based argument from some fans IS an *emotional based argument". To argue with fact (instead of mindless regurgitation) read the statute for Employment for Minors in Performance for the state of Pennsylvania (WHICH I DID YESTERDAY, via internet) and which Murt reiterated again today on a day news program. tHE LAW IS CLEAR - no special permits for children in TV under the age of 7. Murt is right for sending a letter to the ... market trends, news research and surveys resources

INFORMATION RESOURCES

Children, Adolescents, and Advertising
Advertising is a pervasive influence on children and adolescents. Young people ..... ods that advertisers use to target children and adoles- ... technology research, surveys study and trend statistics
Food Advertising and Marketing Directed at Children and ...
© 2004 Story and French; licensee BioMed Central Ltd. This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as ... technology research, surveys study and trend statistics
BEYOND COMMERCIALS: HOW FOOD MARKETERS TARGET CHILDREN
Nov 20, 2006 ... Promotions and tie-ins that target children also frequently ac- ...... obesity both occurred while the Children's Advertising Review ...
REAL TIME
CHILDREN, ADVERTISING AND TARGET
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QUESTIONS AND ANSWERS
Where would you place your banner ads when targeting boys and ...
Perhaps a detailed research of your target group would be the best first step. You can probably buy the research data somewhere, can't imagine it hasn't been researched before. Beside that I'm thinking of social media sites (Facebook in the UK?), I would try to create a online cooperation with one of the channels you mentioned yourself (Nickelodeon, Cartoon Network and Disney). A thought would be: Create a campaign surrounding 2000 kids and give them a free trial for 3 months. Let them invite friends and give them a 1 month free trial. posted 2 months ago Smart markets needs smart approach. Although all tools ...
WikiAnswers - Marketing Advertising and Sales Questions including ...
MSRP - Manufacturer's Suggested Retail Price The Monroney Sticker Price, or Manufacturer's Suggested Retail Price (MSRP), for a... How do you write a marketing plan? This is advice on small business marketing planning from the Federal Consumer Information Center and the Small Business... How do you find a company to package your product? welcome to www.topsellingnow.com xin jie Trade Co.,LTD. is a leading import and export corporation,which deals with all kinds... How does one arrive at a competitive pricing strategy for a multi-service practice where there are no specific products in question? I believe this falls ...