Special Report on
Children and TV Advertising
Children and TV Advertising - Trends
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According to a recent study assessing food advertising trends, children now see more television advertisements for fast food and fewer television advertisements for sweets and beverages than they did in 2003. In addition, the study concludes that racial gaps in exposure to all food advertising have increased. Lisa M. Powell, Ph.D., and colleagues at the University of Illinois at Chicago studied television ratings data from Nielsen Media Research for the calendar years 2003, 2005 and 2007. The study, September print issue of Archives of Pediatrics & Adolescent Medicine , one of the JAMA/Archives journals. The study ...
it was already obvious how Linden Labs was missing out on the big potential for the next couple of years - the teen based worlds. Neopets claim of 30 million unique users , Club Penguins sale and nickelodeon’s announcement to open a series of virtual worlds made sure even the most sceptic analysts can’t deny the upcoming market for persistent, social environments for kids. At the last VW’08 conference it became painfully obvious how big the gap between the kids & teens and the actual adult audience was according to the Reuters report . Apart from a Second Life stand there ... Read More
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Childcare "Truly Convenient" TV Commercial by Mpower Media
- TV Worldwide Live NAB 2010 "Salute the Troops" Webcast to Feature ...
- TV Worldwide Live NAB 2009 "Salute the Troops" Webcast to Feature ...