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Special Report on

Chinese sports stars in advertising

chinese sports stars in advertising special research report Photo by www.hasselblad.co.uk
The China Youth Culture Study—This is the only consumer insights study about the 15-25-year-olds marketplace in China and is one of the most profiled subscription programs from Label Networks due to the rarity of getting this kind of information. Results in this Study taken from Shanghai, Beijing, + Guangzhou quantify how vital it is for even the most localized trendsetting brands in America to know what’s taking shape in China. Based on the sheer heft of its size and burgeoning economy, this youth marketplace is having a major ripple effect that continues to shape global business strategies--making Chinese youth ...
was adopted on September 17, 1787; its ratification the following year made the states part of a single republic with a strong central government. The Bill of Rights , comprising ten constitutional amendments guaranteeing many fundamental civil rights and freedoms , was ratified in 1791. In the 19th century, the United States acquired land from France , Spain , the United Kingdom , Mexico , and Russia , and annexed the Republic of Texas and the Republic of Hawaii . Disputes between the agrarian South and industrial North over states' rights and the expansion of the institution of slavery provoked the American Civil War of ...
REVIEWS AND OPINIONS
Big 12 commish says league ready to cash in with new TV deals ...
Assurances that the big television money will soon be coming to the leaner Big 12 pulled the league back from the dead, officials with schools and the league said Tuesday. With Colorado (Pac-10) and Nebraska (Big Ten) leaving in the next two years and the Pac-10 making a hard sell to Texas and four other schools to join them, the promises — not guarantees — of bigger checks in the future finally persuaded the Longhorns and the others to stay put. “This is a long-term and unequivocal commitment,” Texas president William Powers Jr., said Tuesday. “We’ve decided the Big 12 provides the best long-term ... market research, surveys and trends
Adidas-Reebok Merger » Adidas, Reebok, Nike, This, Adidas-Reebok ...
Footwear is no longer viewed as a commodity that just offers protection for feet. What was hitherto considered a ‘Want’ is today a basic ‘Need’. Today, the footwear trade is a vast and dynamic operation involving huge economies of scale. The low-cost countries are gaining foothold in international markets leading developed countries to import and outsource so as to meet their requirements. The athletic shoe segment is highly competitive in nature with the major players such as Nike, Adidas, Reebok and New Balance striving to retain their market share and the smaller players such as Puma trying to gain market share. ... market research, surveys and trends

SURVEY RESULTS FOR
CHINESE SPORTS STARS IN ADVERTISING

Sports industry bucks business downturn
The official dance troupe of the Dallas Cowboys (a US National Football League team) perform with local elderly at a downtown park in Shanghai in April. China's sports industry is getting more popular, more profitable, and more international. [China Daily]   Yao Ting, a young white collar worker from Beijing, has been going to the gym twice a week for more than a year. In addition to body-building she also plays tennis and badminton. Yao is part of a new generation for whom sport is an important part of leisure, and it is fueling an increasingly important part of the economy at a time when other areas are being hit by ... industry trends, business articles and survey research
Chinese sports brands rush to ink pacts with elite stars
From Jelena Jankovic to pole vault queen Yelena Isinbayeva and NBA courts across America, Chinese sports brands are shrugging their shoulders at the global economic downturn and signing high-profile pacts with elite stars and franchises to make their presence felt in the world market. Top: Beijing Games champion Yelena Isinbayeva poses during a signing ceremony with Chinese sportswear company Li Ning last week in Beijing. Above: Former world No 1 Jelena Jankovic of Serbia, wearing an Anta tennis outfit, competes during the WTA Dubai Championships on Feb18. [Zhongti/AFP]   Local brand Anta was the first to make a major move ... industry trends, business articles and survey research
RELATED NEWS
Sports stars feeling the 'Power'
– Rounding many of the sports world's most famous wrists is today's mystical, must-have, performance-enhancing accessory: the Power Balance wristband. Los Angeles Laker forward Lamar Odom wears two yellow silicone bands on his left shooting hand for home games. He sports two black bands, one clinging to each wrist, on the road. Since founding their company in Jaunary 2007, brothers Troy and Josh Rodarmel (right) have built Power Balance one connection and one wristband at a time. Now their wristbands, which make use of Eastern medical principles to promote wellness, have become the sports accessory few athletes ... market trends, news research and surveys resources
Ambassadors: Brands drop celebrity in favour of rugged looks
The pose is familiar but the face is not. A ruggedly cool-looking man in early middle age displays an important-looking watch, perhaps with background details hinting at his profession – polar explorer, mountaineer or musician. These are the new stars of watch brand advertising and ambassadorship, except that star – in the accepted sense of celebrity – is the one thing they are not. With the global fine watch customer becoming ever more sophisticated, brands are turning away from “sleb” endorsement with its overtones of vulgarity and are looking instead to people whose achievements are more noteworthy than their looks. For some ... market trends, news research and surveys resources

INFORMATION RESOURCES

CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS
jection of global and local appeals in advertising, largely us- ..... ticipants preferred Chinese sports stars as product spokespeople ... technology research, surveys study and trend statistics
Major Health Promotion Efforts Target Youth Smoking
advertising. To counter this false and dangerous idea, the Centers for Disease Control and Preventionʼs ... to the real glamour of major sports stars. Baseball ... featuring American, Brazilian, Chinese, and Canadian stars. ... technology research, surveys study and trend statistics
The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance ...
Sports stars constitute its saints and deities, while sports events often ..... black children most admired, and in a poll of Chinese students, .... advertising campaigns in history, with many featuring Michael Jordan (see the analysis ...
REAL TIME
CHINESE SPORTS STARS IN ADVERTISING
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QUESTIONS AND ANSWERS
Google Answers: China TV Broadcasters corporate financials ...
Please give a list of five to ten television broadcasting companies in China (Mainland and HK/Macau) which publish corporate financial information such as annual reports. Please give relevant links to the information. I am particularly interested in advertising revenues and cost structures. - The reports themselves do not have to be in English, but if possible give English descriptions of what you link to. - ANSWER WITHIN FOUR HOURS AND GET A 100% TIP! Hello hypertokyo2-ga, It is difficult to find financial information about some of the most important players in the Chinese TV industry and it?s even more difficult to find out ...
Is blog advertising an effective way to promote your company in ...
I am doing research to see different options for online marketing in China. Blog advertising was an option, but is it worth the money? How many people read ad blogs in China? It's actually quite pointless to bother with blogs - mostly because any url with the word 'blog' in it is blocked by the chinese firewall. You need to also consider how you will be selling the product and in what currency. Chinese typically do not ever use credit cards. Online purchases are done through online banking. In terms of currency, a product offered at a price considered cheap in american dollars will likely be out of ...