Special Report on
Chinese sports stars in advertising
Chinese sports stars in advertising - Trends
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Last month Michael Phelps was back in China, scene of his triumph at the 2008 Summer Olympics. By winning a record eight gold medals at the Beijing Games, Phelps not only endeared himself to corporate sponsors, such as Activision ( ATVI ), AT&T ( T ), and Subway , but also local fans grateful that he helped make China's big show so memorable. That's why Japanese automaker Mazda probably thought it had a sure thing by signing Phelps in January to a seven-figure endorsement deal to pitch its cars in China. The company, with joint-venture partner First Auto Works , brought the star swimmer to the Chinese capital for six ...
Ding Zhizhong is the pursuit of serious things, what must be good people. As a business venture in Fujian selected candidate for one of the heroes, Ding Zhizhong the progress of the campaign showed great concern. Ding Zhizhong that every successful business entrepreneurs have a history of the development process from scratch, while accession to the WTO for three years, his leadership is thriving under the Anta group, continued to mature in three years. As the first advertising campaign with sports stars shoe company Anta Ding Zhizhong, president known as the "first move", in the ... Read More
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