Special Report on
Classified Advertising Network
Classified Advertising Network - Trends
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Behind eMarketer’s updated US online ad spending estimates are a plethora of intertwined forces, both cyclical and structural. The main cyclical force is the recession and its impact on both consumers and companies. However, the economic cycle has reached bottom — at least for the online ad industry. Recovery will be slow, though, which will suppress spending on key ad formats such as search, banners, and classified ads. The main structural force is the move toward more non-advertising marketing. That is particularly true in the online space, where marketers are focusing more on social media and building up their Websites ...
Classified advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The words "ad network" by itself is media neutral in the sense that there can be a "Televsion Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. Read More
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