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Pay per click advertising is a part of paid search marketing. Under the PPC form of advertising, advertisers are required to bid for advertisement spots on search engines, which charge them for every click on the advertisement. In plain vanilla terms, the highest bidder for a particular keyword gets the highest spot. All major search engines now have a paid search marketing program. Google has Adwords, Yahoo has Overture (now Yahoo Search Marketing) and MSN has Adcenter. PPC ads appear at the top and to the right of your search engine result pages. Unlike SEO, search engines charge for every visitor that they send through their ...
AUSTIN, Texas – Click Forensics, Inc., a leading provider of online advertising and audience verification solutions, announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The funding will help support Click Forensics as it expands development and marketing of new offerings designed to help brand advertisers and agencies verify online audiences and optimize investments for display advertising campaigns. “The $22+ billion a year market for display advertising is only expected to grow as ... Read More
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